Tips For Improving Your Google Ranking

Google’s search algorithms change continuously, and the search engine giant has recently released a broad core algorithm update. Several prominent sites that were previously performing well have experienced a dip in rankings due to recent updates, while other sites...

SEO vs PPC Marketing

When focusing on growing your brand, having a visible online presence is essential to success. As online marketing has grown and evolved over the years, two methods have emerged as the go-to strategies for reaching new customers: search engine optimization (SEO) and...

How Long Does it Take to Rank in Google? [Infographic]

You work hard to boost your organic SEO, making changes across your website and social media profiles, but just how quickly will these changes affect your rank in Google? There are many factors involved and there is no simple answer to this question, but you can be...

Choosing the Right Keywords for Your Website

The tech-savvy entrepreneur knows that the best ways to increase organic traffic to her website are content marketing and SEO. But even with plenty of site traffic, how can a small- or medium-sized business possibly hope to compete with Internet giants in search...