Whether you’re already a pro at social media marketing or you’re interested in getting started, you may be curious about the new platform, Clubhouse. Although Clubhouse is in the earliest stages and requires an invitation by an existing user, this new social app may become an exciting platform to add to your strategy. Here, we share more about Clubhouse and how it can be used in a marketing campaign to increase brand awareness.
About Clubhouse
Unlike other platforms such Facebook, Instagram, Twitter, and TikTok, Clubhouse is an audio-only social app. Users host chat rooms that are organized by topic, and participants can join any room to listen or engage in conversation. Big-name celebrities and CEOs (including Elon Musk and Mark Zuckerberg) have joined or hosted conversations on Clubhouse, generating significant buzz for the new platform.
Is There Marketing Potential?
It remains unclear if Clubhouse will become a major player in the world of social media. However, if it remains on its upward trajectory, there may be great possibilities for marketers to showcase their brands.
The marketing potential of this app largely depends upon your type of business. Since Clubhouse is audio-only, this provides an opportunity for your team to showcase expertise or define your company as a thought-leader. Regardless of the platforms on which you share, offering valuable information that your client base will find helpful is an excellent way to engage your audience. If you have a topic in mind that you know would make for great discussion, Clubhouse may be the platform on which to host your talk.
As the app continues to grow, new features such as subscriptions or ticket sales may become available. If these proposed options become reality, this opens up the possibility for your brand to become an influential voice that customers tune in to hear on a regular basis. And, if you prefer traditional digital advertising, it’s expected that Clubhouse will eventually announce advertising options similar to other social media ad platforms.
If you’re interested in exploring multiple avenues within social media marketing, Clubhouse may be an interesting option to consider. Its growth trajectory is still unknown, but the app appears to be on the path toward becoming a widely-used platform. Whether you’re thinking about joining Clubhouse or you plan to focus on other means of expanding brand awareness, it may be beneficial to seek professional assistance from a marketing firm. Our team is happy to help you build a customized campaign, and we’d love to speak with you about what we can do for your business. Please contact us for a consultation and personalized plan.
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