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There’s a lot that goes into a thriving marketing campaign. SEO, social media, and email marketing should all be part of your strategy for maximum impact and lead generation. If you’re experiencing solid results with social media and SEO but your email marketing campaign isn’t as successful as you’d like, there are steps you can take to improve its effectiveness. Consider the following tips:
Be as Consistent as Possible
It takes a bit of trial and error to find the best schedule for sending out newsletters or promotions, but when you settle into a routine that works, try to stay consistent. Whether your readers prefer to see new content every day, week, or just once a month, it’s best if you can keep your outreach on a regular schedule.
Focus on Creating Engaging Content
No one enjoys receiving emails that are strictly promotional. When you’re crafting the newsletter, be sure to include content that’s relevant and interesting to your audience. Instead of jumping straight into business topics like sales or new products, bulk up the email with an informative blog post excerpt (that links back to your website) that will provide your clients with useful information or a captivating story. We also recommend including high-quality photos or a video in the email to attract your viewers’ attention.
Keep It Short and Sweet
While it’s important to put thought and effort into your email marketing campaign, you’ll notice better results when you keep the body of the newsletter short and simple. Instead of composing long paragraphs, break up the page with plenty of spaces and concise sentences.
Write Conversationally
Long, formal marketing emails are almost guaranteed to bore readers and encourage them to delete. To keep your audience engaged, write conversationally and throw in an anecdote or get creative with emojis (if it’s appropriate for your brand). While you can (and should) find ways to entertain and converse with your readers, paying attention to detail (i.e. proper spelling and grammar) should go without saying.
Planning a successful email marketing campaign can be challenging, especially when you’re short on time to write and edit new content. If you’d like professional help with your email marketing strategy, our team is happy to work with you to find the best course of action. To learn more about our custom services, please get in touch.