As the novel coronavirus pandemic continues to affect our way of life, many nonprofit organizations have to get creative to connect with donors and supporters. If you’re on the search for innovative ways to keep your nonprofit organization going strong during this challenging time, live streaming may provide an excellent opportunity to expand your campaign. Live streaming is more relevant than ever before and may be a valuable addition to your social media marketing strategy. Here, we share tips to help you host engaging live streams:
Why You Should Consider Live Streaming
Although live streaming may sound intimidating to the uninitiated, this form of broadcasting has much to offer. Most platforms offer live streaming, so you can connect with audiences wherever they are. Facebook, Instagram, YouTube, Twitter, and LinkedIn all offer live streaming capabilities, so it’s possible to connect with a broad spectrum of viewers. Although live streams were popular before the coronavirus outbreak, this method of communication is even more appealing due to the authentic connection that it offers. Now that you know a few of the benefits of hosting a live broadcast, here’s how to set yourself up for success.
Tips For a Great Live Stream
Ready to start live streaming? A little preparation goes a long way. Check out these tips for preparing an engaging live broadcasting session:
- Evaluate your audience. If your nonprofit organization is geared toward a specific demographic group, it’s helpful to hone in on where your audience spends their time online. Facebook is a great choice for casting a wide net, as this is still the most widely used social networking platform. For those looking to reach the professional crowd, LinkedIn may be the best option.
- Choose a strong topic. This piece of advice is true for all types of outreach, but is especially crucial for live streaming. You’ll want to select a topic that’s relevant to your audience and will hold attention for the length of the live stream.
- Generate interest before the live stream. Once you’ve done the work of choosing the platform(s) for your live stream and brainstorming topics, it’s time to start generating buzz. To draw viewers to your event, be ready to promote everywhere you have an online presence. Additionally, most platforms make it easy to tag your content to capture the attention of the right viewers.
- Don’t skip the test run. Before you start connecting with your audience, it’s well worth the effort to test out logistics such as the lighting and sound quality. If possible, do a test run with someone familiar with your topic to see where there’s room for improvement.
Although you may be holding off on in-person events for now, live streaming offers an excellent opportunity to connect with your audience in real time. This form of broadcasting is becoming more widely used by the day, so now is a great time to start experimenting with live streaming. If you’re interested in adding live streams to your social media marketing plan, you may prefer to seek assistance from a team of professionals. Our team is here to help you fine-tune your marketing campaign, so please contact us to learn more about our customized services.