Regardless of the demographic group(s) you’re hoping to reach, Facebook is a safe bet for connecting with your target audience. This platform remains the most widely-used social networking site with 2.4 billion monthly users. Facebook is ever-evolving to provide solutions for marketers and visitors, and the introduction of its newly-designed hashtag feed may be helpful for broadening your reach. Interested in learning more about how to use hashtags to help users find information they’re interested in? Here, we share tips to help you use hashtags effectively. If you’re ever in doubt, don’t hesitate to reach out to a marketing strategist to take the guesswork out of how to use hashtags in your marketing campaign.
Why Hashtags Are Useful
Hashtags were introduced to Facebook in 2013, but many marketing gurus didn’t find this feature helpful until recently. As the platform continues to upgrade and integrate features from its collection of apps, hashtags on Facebook have become much more useful and easier to find. The social networking site now has a dedicated page for hashtags, called a hashtag feed. Similar to Instagram, this feed makes it simple to search for and find specific content.
How to Use Hashtags on Facebook
If you’d like to experiment with Facebook hashtags, consider starting with updating past posts that performed well. Hashtags can be added to posts, video descriptions, and even comments. Since Facebook hashtags are still a relatively new feature, adding hashtags to new and previous posts can help you index your content. When implementing hashtags, feel free to try several different placements, such as the foot of the post and within the first few lines. In need of inspiration when creating hashtags? Looking to Instagram for ideas may be a great start. To increase your scope, consider incorporating tags that are both broad and narrow (for example, “music” and “alternative band”). Although Facebook allows unlimited hashtags to be used, it’s probably best to use no more than 15 per post to avoid cluttering the look of the post.
Hashtags have long provided an easy and intuitive way to filter posts on Instagram. Now that Facebook has upgraded the hashtag feature, implementing tags for your content may boost your reach on this influential platform. If you’d prefer professional assistance in tailoring your marketing campaign, seek help from an experienced marketing strategist. Our team provides a multitude of specialized services and we’re happy to work with you to create a plan customized to meet the needs of your brand. When you’re ready to set up a consultation, please reach out to our team.