When it comes to online commerce, Instagram is a major player. In fact, 35% of the platform’s users will make a purchase through the app at some point in 2023. This makes it a marketing must-do for small businesses. So, how do you make sure your Instagram presence leads to instant success? Understanding its ads platform is a good start. Consider a primer on the following:
Images
Instagram images allow you to show off products, announce any promotions or sales, and increase your brand awareness. They’re a great way to make your debut, introducing yourself to new customers. For the most aesthetic impact, use an ad ratio of 4:5 for feeds and 9:16 for stories.
Video
Instagram video is another way to introduce your brand to first-timers. You can highlight your services and amplify your unique features. Video tends to be particularly effective for audiences that are attention span-challenged, drawing more views and more engagement. Shorter tends to be better and a vertical 9:16 ratio works best.
Carousel
Carousel optimization in the Ads Manager can increase conversion rates. It allows you to feature as many as 10 images and videos in a single ad while integrating individual links that take consumers to various products or pages.
Instant Experience
Instant Experience makes use of predesigned templates to highlight several products and services all at once and create interactive ads, which entice users to take action toward your product or service.
Collection
The Collection feature allows you to promote your entire catalog in a single ad. It’s highly effective on mobile devices and encourages multiple purchases in a single engagement. It works best with a 1:1 aspect ratio feed placement.
Instagram ads are as much a science as an art. Keeping ratio in mind helps you make the biggest impact. Need some guidance on Instagram or anything else? Give us a shout and we’ll be happy to help.