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Instagram recently launched a new feature, IGTV, to work in conjunction with its immensely popular photo-sharing platform. Instagram is currently one billion users strong, and can have a powerful effect on your marketing strategy. Interested in incorporating IGTV into your marketing campaign? Here’s what you need to know about the new platform:
What’s Different About IGTV?
You’re probably familiar with the ins and outs of Instagram–it’s primarily a photo-sharing social media platform, and “live” videos are also a key component of the app’s popularity. If you’re already using Instagram to post photos or live videos, you may find that IGTV is a great additional step. Videos can be highly effective at capturing the attention of your client base, and posting content on a consistent basis may build a loyal following for your brand.
With the introduction of IGTV, users are able to enjoy long-form videos in an easily visible vertical layout. Unlike videos posted to the primary platform, which are limited to just one minute, IGTV will feature videos of up to an hour in length. Like traditional television, IGTV begins playing as soon as the app is opened, and viewers can peruse their favorite channels.
Tips For Incorporating IGTV
Instagram is most prevalent among the younger crowd, and Hootsuite reports that 59% of Instagram users living in the United States are under the age of 30. If your target audience is in this age range or has an active presence on Instagram, using IGTV to connect may be a successful strategy. The great thing about IGTV is that it levels the playing field– it’s free to post to your channel, and your followers on Instagram automatically follow your IGTV account.
If you’d like to use IGTV to its full potential, here are a few tips to keep in mind as you create content. Avoid the use of loud, jarring audio. Since the videos autoplay, it can be unpleasant for viewers to be greeted by a distracting intro. Additionally, include a call-to-action link in the description of each video to guide viewers to your website. For an extra boost, add relevant hashtags to draw interested IGTV users to your channel.
Staying up-to-date with the latest social media trends requires constant attention, and it can be a challenge to utilize each avenue without professional help. If you’d like to improve your marketing strategy and explore the impact of social networking, we can help. We offer a broad spectrum of services, and our team is here to help you find the best course of action. To learn more about our services, please get in touch.