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There are many ways to approach marketing, but there’s no question that social media is one of the most effective ways to connect with clients. When crafting your strategy, you may be curious whether it’s worth your while to invest in organic vs. paid social (or both). Each have advantages and disadvantages, and we’re here to help you understand their key differences. Here’s what you need to know about these two forms of social media marketing:
Organic Social
As its name suggests, organic social is a natural approach to reaching and networking with customers. If your goal is to build relationships and start a conversation with current or potential clients, an organic social campaign is a must. People enjoy perusing content that’s natural and interesting to read, so producing this type of material will help you gain new followers and keep existing readers coming back for more. Another big plus is that it’s free to post, since organic content isn’t a paid ad. However, organic social isn’t a perfect solution. Since you’re not paying to reach potential clients, it may take a while for you to build your audience organically. While organic content is vital for establishing your brand and connecting with customers, it’s not the best option if you’re hoping to find new clients as quickly as possible. If you’re looking for an immediate ROI, you may be better off beginning with paid social.
Paid Social
We’ve all seen paid social on platforms like Facebook, Twitter, and LinkedIn. Paid social is widespread and includes tactics such as pay-per-click (PPC) advertising. When you go this route, your posts will be targeted to reach a prescribed set of demographics. While this method can be a great way to ensure that your products or services get noticed, paid social usually isn’t the ideal approach for creating relationships and striking up conversations. However, it’s excellent at achieving the goal of boosting your content and casting a wide net to reach the audience(s) that you’re interested in connecting with.
So, which method is better for your business? For best results, we recommend using a combination of these two strategies. Both paid and organic social have their place in growing your client base, and they can be used in tandem to create impressive results. Navigating the world of social media marketing can be a challenge, but we’re here to help. Whether you’d like to start posting organic content or use paid social to expand your outreach, we can work with you to find the ideal combination to suit your goals. We offer a wide range of services, so please reach out if you’d like to learn more.