The COVID-19 pandemic has brought economic challenges worldwide, and many businesses are in the unenviable position of navigating these uncharted waters. If you’re planning to introduce a new product but you’re concerned about its success during the pandemic, it may be helpful to brainstorm possible roadblocks and solutions in advance. Here, we share common challenges and potential solutions to help you improve the launch. If you’re ever in doubt, don’t hesitate to work with a marketing strategist to help generate buzz around your new product.
Ramp Up Communication
Regardless of the size of your team, communication is key when preparing for a product launch. Healthy communication is even more crucial during the pandemic, and your team needs to be on the same page during every step of the process. Communication is a challenge for companies of all sizes right now, since many individuals are working from home or on an altered schedule. To avoid letting poor communication derail your launch plans, be sure to schedule team meetings on a consistent basis. If you have a large team, try to consolidate the meetings to just a few key individuals who will play a pivotal role in the product roll out.
Set a Generous Timetable
Launching a new product can be stressful even in the best of times. During the upheaval of a global pandemic, it’s best to give your company a generous timetable to account for last-minute adjustments. The effects of the pandemic are far-reaching, and manufacturers or partners that you work with may hit unexpected roadblocks that could impact the product development and launch process.
Expect the Unexpected During Your Product Launch
It may sound cliché, but the old adage is true: expect the unexpected. Even if the team communication is strong and you’ve given yourself plenty of time for product development, testing, and market research, you can never quite predict what may throw a wrench in the launch. If possible, start the planning phase early, set up at least one backup plan, and be willing to pivot if you encounter problems.
Even though we’re still in the midst of a global pandemic, don’t let this deter your company from launching a new product if you have a great idea that your customers are sure to love. Although you may encounter challenges along the way, following these tips may help you achieve your vision. If you’re feeling unsure about proceeding with a new product, you may prefer to seek assistance from an experienced product launch strategist.
Our team can help you build a robust plan to promote your new and existing products that’s tailored to your budget and goals. When you’re ready to learn more about how we can help, please contact us for a consultation.
Product launch image courtesy of “brandsandpeople” on Unsplash.