As of 2018, Pinterest has more than 200 million monthly active users, making it one of the key content discovery platforms. Needless to say, it has become a powerful tool for businesses large and small. Pinterest reportedly has 2 billion search queries each month, which has led the platform to roll out various advertising options and tools for brands to succeed. If you’re still hesitant or unsure if Pinterest is right for your brand, there are a few insights and stats you should be aware of.
In the infographic below, Digital Information World shares statistics about Pinterest for business, the general population of the platform, and advertising options. There’s no denying that Pinterest is one of the most important social media channels for marketing. Whether it’s right for your company depends on your unique goals and challenges. If you have any questions or need help navigating the world of social media, contact us today.
Infographic courtesy of: Digitalinformationworld.com.