Video is an important component of your social media strategy, but it’s also time-consuming and often expensive to create. If you’re looking for ways to save time and energy for your team or reduce your outsourcing budget, repurposing videos is a skill that you’ll want to hone. With a few simple strategies, you can stretch video content in effective and engaging ways without having to create entirely new footage:
Share to Stories
Instagram reels are great for expressing your creative side and getting discovered by new followers. If you’ve recently published a reel that you’re proud of, there’s no reason it shouldn’t be shared in your story, as well! Repurposing reels for stories is excellent for driving engagement from your followers, as you can add effects, stickers, and even add the option for viewers to add their own stickers and reactions.
Use Videos as Replies
Nothing is quite as engaging as a video reply to a comment. Since you should be interacting with your followers, you can use short-form video that you’ve already created in the form of a reply. Most social channels allow you to comment with a short-form video, so it’s definitely worth looking through your reels or YouTube shorts to see if anything can be remixed as the perfect reaction.
GIF-Ify It
Like using a short-form video as a reply, using a GIF is a fun way to respond to comments or even put out in the wild for others to use. Because GIFs are so ubiquitous for use in texting and on social platforms, there are several apps that make it easy to GIF-ify your videos. Options like Giphy are pretty intuitive, and this app makes it possible for your GIFs to be made public (which is awesome for getting more views and shares).
Create Clips From Long-Form Video
Long-form content isn’t as shareable as short-form, but you can drive more traffic to the original video by creating clips. YouTube has made it simple and straightforward to trim longer videos into snippets that are 5 to 60 seconds long. The clips option is built right into the menu, near the remix and download buttons. Use the slider to trim your video, and then give it a catchy title or call-to-action before sharing.
Videos are undoubtedly one of the most important types of content. With so many major platforms geared toward sharing videos, there are nearly countless possibilities for your brand to start creating. Although video content is engaging and highly shareable, they can also be more challenging to create. When you’re looking for ways to save time, resources, and energy on producing creatives, repurposing videos for social media is a strategy that delivers. The tips mentioned here will help you get the most bang for your buck, but if you’re looking to save even more time and maximize results, our team is here to help. If you’d like to learn more about how we can assist you in content creation and optimization, please contact us.