Why Social Media Success Takes Time

The majority of companies today understand the need for a strong social media presence, but for many of them, the definition of success in this space still remains a bit hazy. Many organizations aren’t sure of the goals they should be setting, which creates challenges...

How to Manage Negative Social Media Comments

Social media is the perfect gateway for your company to directly interact with your customers. Facebook, Instagram, Twitter, and other social media channels allow customers to give feedback to business owners, whether good or bad. While positive comments are obviously...

Google Hashtags

Hashtags on Google+ can be a very useful tool for directing more traffic to your posts. Google+’s hashtags work a little differently than Twitter’s or Facebook’s do, however. By learning the ins and outs of hashtags on Google+, you can reach more people from outside...

Surprising Facts about Content Marketing

Inspired by a great article on 10 Shocking Facts About Content Marketing Today, we wanted to repost this information for our own readers.  But first, let’s make sure we understand what is meant by the term “Content Marketing.”  Content Marketing is simply using...