Company Recon: How to Conduct Research on Instagram

Some of us, admittedly, use social media to look up people from our past – ex flames or our high school peers. But this ability isn’t limited to individuals; it works for companies, too. Platforms like Instagram are great ways to see what your competitors are doing....

How Instagram Stories Can Promote Brand Engagement

We’ve already covered how big brands are using Snapchat to increase consumer loyalty and trust, but what if we told you that Instagram is now vying for the title of video story king? The photo sharing service has implemented a new featured called Instagram Stories,...

Instagram Best Practices for Business

When Instagram was launched just over five years ago, nobody expected it to turn into the mobile giant that it is today. Now, at 400 million users (and growing), it is installed on just about every mobile device out there, including the one being carried around by...

The Science of Brands on Instagram [Infographic]

As we’ve mentioned time and time again, visual content is crucial to your marketing strategy. With that in mind, it only makes sense that Instagram is a vital tool for reaching a larger audience and maintaining a strong reputation online. In addition to the rise...