What You Need to Know About IGTV

Instagram recently launched a new feature, IGTV, to work in conjunction with its immensely popular photo-sharing platform. Instagram is currently one billion users strong, and can have a powerful effect on your marketing strategy. Interested in incorporating IGTV into...

Instagram’s Impact on E-Commerce

Facebook may get more press, but Instagram is no one’s second fiddle. Sure, it’s not testifying before congress, but that isn’t a bad thing. Instead, Instagram is busy helping your e-commerce flourish. E-commerce hasn’t replaced retail entirely, but it’s certainly...

Company Recon: How to Conduct Research on Instagram

Some of us, admittedly, use social media to look up people from our past – ex flames or our high school peers. But this ability isn’t limited to individuals; it works for companies, too. Platforms like Instagram are great ways to see what your competitors are doing....