Tips to Improve Your Copywriting Technique

Although marketing methods continue to evolve, one technique has remained a mainstay. The power of copywriting can have a profound influence on your target audience, but this skill is often elusive and difficult to master. To improve every avenue of your marketing...

Why Organic Search Optimization Is Essential

Paid advertising has gained popularity for its ability to quickly capture the attention of new customers, but organic search remains the most effective way to draw interested customers to your site. Optimizing your page to receive organic traffic is a must in a...

Understanding Segmentation in Marketing

To stay competitive in our ultra-connected world, you’ll need to embrace the power of segmentation in marketing. Today’s consumers are savvy, and expect brands to get to know them on a personal level. The individual is more important than ever, and your business can...

Instagram’s Impact on E-Commerce

Facebook may get more press, but Instagram is no one’s second fiddle. Sure, it’s not testifying before congress, but that isn’t a bad thing. Instead, Instagram is busy helping your e-commerce flourish. E-commerce hasn’t replaced retail entirely, but it’s certainly...