Ask any digital advertising consultant about the most popular platform for the under-30 crowd, and they’ll tell you that TikTok is the place to go if you want to reach this demographic. Although TikTok is most prevalent with young people, the app is relatively well-known among the 30-49 years old age group, as well. If you’re interested in connecting with your target audience and you know they’re on TikTok, there are several best practices to abide by to boost your results. Ready to get started with advertising on TikTok? Here’s what you need to know:
Get Familiar With the App
To find success with TikTok marketing, you’ll need to avoid making ads that feel like ads. TikTok users come to the app for genuine content and will quickly swipe away from traditional ads. To ensure that you’re on top of the latest trends, spend some time familiarizing yourself with the app. Creativity and pop culture thrive on TikTok, and you’ll be doing your brand a favor by exploring what’s currently influential.
Use Appropriate Hashtags
Just like on other platforms, finding the right hashtags on TikTok is an art that you’ll need to fine tune. You only have 100 characters to work with in the caption (including hashtags), so be sure to make them count. The caption is important, but aim to keep it short and sweet so you can add appropriate hashtags. A mixture of hashtags that are trending, plus awareness and niche hashtags are ideal for helping the most users find your content.
Focus on Engagement in Your TikTok Marketing
The trends on TikTok are ever-changing, but one thing remains constant: users reward engaging content. Fortunately, there are a multitude of ways to drive engagement and capture the attention of your target audience. Posting on a regular schedule is a simple strategy, but it’s one of the best ways to entice more followers and rack up those likes and comments. Once you’re posting consistently, consider participating in a hashtag challenge. Brands of all sizes have enjoyed great results from hashtag challenges, from large companies like Wendy’s to much smaller players.
TikTok is undoubtedly the most significant platform for the younger demographic. If you’ve done your research and know that your target audience is tuned into TikTok, you may be interested in expanding your marketing strategy to include the app. Although TikTok is wildly popular right now, creating branded ad content for this platform can be challenging due to the nature of what users are looking for. When you’re ready to dive into TikTok marketing but could use some assistance, you’ll need an experienced digital advertising consultant on your side. Our team is adept at navigating the latest marketing trends and we’re here to help you create and execute a strategy to meet your brand’s needs. To start the process, please contact us for a consultation.