Social media isn’t just for memes and arguments; it’s one of the most vital and important parts of your business. More than 4.6 billion people use social media around the globe, providing a direct link to customers and making a good social media manager the MVP of your company.
So, what qualities should you look for? It all starts with someone who can do the following:
Stay Quick on Their Toes
From one-hour delivery to full series streaming, we live in a world that craves instant gratification. Patience may be a virtue, but it’s also so 20th century. In modern times, customers don’t want to wait for answers or solutions to their problems, which means a social media manager must stay on their toes while staying online. Whether it’s responding to a comment on a Facebook post, or uploading a new Instagram photo, the best manager is quick, attentive, and prone to checking social media with the fervor of a stalker.
Learn New Things
One of the words that sums up social media best is simple: evolving. Ads, algorithms, trends, the fact that none of us are friends with Tom from Myspace anymore — nothing in the industry stays consistent for long. A good social media manager embraces this continuous evolution and rises to the challenge of learning new things and implementing them.
Embrace Storytelling
The vast majority of companies have a presence on social media. In fact, 97% of Fortune 500 companies rely on the likes of Facebook and Instagram to communicate with clients and customers. So much saturation can make it difficult to stand out, which is exactly why a good social media manager can make a world of difference. A manager who embraces the art of storytelling, passionately conveys a message with words and whimsy, and provides content that people can relate to will always click with customers more than managers who simply go through the motions of posting.
Thrive Under Pressure
This is an era where PR crises feel more common than ever before. A good social media manager knows how to manage these crises when they come up. They’re diplomatic rather than defensive in their response and quick to put out small fires before they can turn into a burning inferno. An even better social media manager knows how to avoid these crises altogether, continuously giving PR the TLC it deserves. After all, a company that puts its foot in its mouth can easily find itself on the heels of lost revenue.
Create Relationships
The entire point of social media is to nurture relationships with others. A good social media manager knows how to build campaigns that speak to a company’s target audience, reeling in new customers while keeping present ones happy and entertained. They know how to post content that people will respond to and engage with, as well as make their audience feel seen, heard, valued, and connected.
Whether you hire in-house or outsource your needs, a good social media manager can make or break your profit margins. Consider these qualities when looking for the right person for your business. Need some guidance? Give us a shout and we’ll be happy to help.