Twitter is one of the largest social media platforms, with an advertising audience of at least 353 million. As the network continues to grow, it has recently introduced Spaces as one of its features. Twitter Spaces is an interesting concept that has the potential to be an important component of your social media marketing strategy. Interested in learning more about this feature? Here, we share details and offer some tips for diving into Twitter Spaces:
What is It?
Twitter Spaces is a place where you (the host) can speak and anyone can pop in to listen. Up to 13 people can speak in a Space, and you can start speaking or listening from iOS or Android. Although listeners can access Spaces from the web, the Twitter team is still building out functionality for non-mobile devices.
Tips for Using Twitter Spaces for Marketing
Now that you know a little bit more about this emerging feature, you may be interested in how you can use it to benefit your brand. Whether you already have a large audience on Twitter or you’re hoping to spark some new engagement, starting a discussion on Twitter Spaces can help you build credibility and offer a new way to connect. Ready to get started? Here are a few ways to make the most of your Space:
- Start a weekly advice series. If you’re looking for opportunities to define yourself as a leading voice in your industry, Twitter Spaces is a great place to get started. By hosting a weekly series on topics relevant to your area of expertise, you can build your audience (and keep them coming back if you stick to a consistent schedule).
- Have an open mic conversation. When engagement is what you’re aiming for, an open mic conversation with a few other speakers may be the way to go. You’ll probably want to stick to a certain topic each session, but Twitter Spaces is ideal for casual conversations.
- Host an interview (podcast style). Have an awesome idea for an interview podcast, but can’t commit to ongoing episodes? Take to Twitter Spaces for a one-time interview to get that podcast feel with the added benefit of letting listeners chime in with questions in real time.
Twitter is always growing, and this new feature is an exciting concept may become a valuable tool for many businesses. If you’d like to incorporate Twitter Spaces into your social media marketing plan, we’re here for you. From tailoring your Twitter strategy to creating a comprehensive marketing campaign, our team has the expertise to help you meet your goals. To start the process, please contact us to schedule a consultation. We’d love to get to know you and learn more about your brand to determine how we can help.