It’s an undeniable fact that video is one of the most reliable ways to engage with an online audience. A well-made video has the power to capture and hold the attention of viewers so they’ll learn something valuable about your product or service. If you’re interested in getting started with video marketing, creating an explainer video is a great place to begin. As the name suggests, an explainer video serves to explain a key component about your brand. Explainer videos solve solutions to common problems and are often highly effective at creating conversions. Here, we share more about explainer videos to help you determine whether your business can benefit from them. If you need any help creating video content, don’t hesitate to reach out to a digital advertising consultant.
Popular Types of Explainer Videos
Before you begin production, you’ll need to determine which type of explainer video is the right fit for your product or service. The most popular formats are included below:
- Live action. When you want to spark a personal connection, a live action video is a smart choice. A live action explainer video is an especially good fit for companies that sell physical products or specialize in a people-oriented service. When creating a live action film, choose a person (or people) who feels comfortable in front of the camera and is adept at connecting with others.
- Animation. If you sell intangible products or services, such as technology-based businesses, an animated explainer video could be your best option. Animated videos allow for unlimited creativity and are easier to edit if updates are necessary in the future.
- Whiteboard. Whiteboard explainer videos have been popular for several years, as they’re simple and cost effective to make. Whiteboard explainer videos typically show hand-drawn animations or text along with voiceover explanations.
When you’re ready to start creating your explainer video, drawing up an outline is a helpful first step. This will allow you to craft a video with clear direction and a strong script. Explainer videos should be short–aim to stay in the neighborhood of 60-90 seconds long. Given the time constraints, it’s crucial for the main idea and value proposition to be present within the first 30 seconds of the video. Be sure to provide an overview of your product or service, present the problem, demonstrate how the problem is solved with your product or service, and wrap it up with a call to action.
Video marketing is more prevalent than ever before, and explainer videos can be a great addition to your video repertoire. If you’d like professional guidance in creating effective explainer videos (among other types of content), a digital advertising consultant can help. Whether you need a comprehensive marketing plan or just a few key services, please reach out to our team to get started with a customized plan.