COVID-19, the disease caused by the novel coronavirus, continues to sweep the globe and make an unprecedented impact. While there’s no question that this virus is taking a toll on the economy, business owners shouldn’t dismiss the value of social media marketing. As many businesses close their doors due to government mandates or personal decisions to slow the spread, now is the time to double down on your social media strategy. During these uncertain and isolating times, your online presence has the ability to forge new connections and maintain existing relationships. Here, we share why it’s crucial to stay the course in regards to your social media platforms:
Build Connections With Your Audience
Although the impact of COVID-19 is unthinkable, we’re all going through these uncertain and frightening times together as a global community. With millions sheltering in place around the world, it’s certain that folks are craving connection more than ever before. Many individuals are beginning to feel the effects of social distancing, so now is the time to think outside the box to create authentic connections with your audience. Whether you start a daily live stream or invite conversations on your Facebook page, these choices will help humanize your brand and provide much-needed opportunities for interaction and engagement.
Remain a Relevant Voice
The novel coronavirus is impacting many industries. While some businesses, such as curbside service and telework technologies, are seeing a surge in revenue, countless other companies are not so lucky. Regardless of how COVID-19 is affecting your business, social media marketing has the potential to help your brand remain relevant to your audience. Even if your doors are shuttered during these trying times, customers can keep in touch by logging into their favorite platforms and reading or watching your content.
Adapt and Add Value
Maintaining an active social media presence may help you adapt to add value for your clients. For example, many fitness studios that don’t usually offer online services have quickly pivoted to provide classes via live stream or offer access to workout videos. Even if you’re a traditional brick-and-mortar store, you may be surprised by the ways you can adapt to offer value to clients–even if it’s simply in the form of information.
Even though we may need to continue social distancing for weeks to come, you can build valuable connections and stay engaged with your client base during these unusual times. Some businesses will discover that adaptation is the best way to go. Need assistance brainstorming? Contact a team of professionals to help you with your social media marketing plan. Whether you’re hoping for a comprehensive strategy or just the basics, we’re happy to work with you to create a custom-made plan of action. Ready to learn more about our services? Please contact us today to start the process.