How to Effectively Target Google Search Ads

How to Effectively Target Google Search Ads

When it comes to internet searches, Google is pretty much the only game in town. Research has shown that there are roughly 8.5 billion Google searches performed every day. With Google hogging the market share, your Google Ads must be carefully crafted. Otherwise,...
Building an Effective Content Marketing Funnel

Building an Effective Content Marketing Funnel

In the average consumer’s journey from “just looking” to purchasing, they’re sure to have a variety of questions, queries that must be addressed by the company hoping to make a sale. Structuring your marketing funnel in a certain way is a proactive step,...

19 Small Business Content Marketing Ideas [Infographic]

In today’s saturated digital landscape, capturing the attention of your target audience requires more than just good content—it demands creativity and strategic thinking. To help small businesses stand out, Semrush has curated 19 content marketing ideas, drawing...
User-Generated Content Versus Influencer Marketing

User-Generated Content Versus Influencer Marketing

Influencer marketing is a hot-button issue in the marketing world, with an influencer seemingly lurking in every corner of the web, telling consumers to try this or do that. But influencers don’t pack as much punch as you might think. According to research, only 12%...
TikTok Turning Toward Podcasts

TikTok Turning Toward Podcasts

In today’s world, TikTok is everywhere. Video didn’t just kill the radio star, it took over the internet. But while the platform has long focused on the visual, with TikToks that showcase everything from parenting hacks to dance moves, it’s opening its virtual arms to...