Search engine optimization has become a primary focus for many businesses in recent years. Companies large and small are relying on SEO in order to increase their web presence and stay updated on Google’s ever changing algorithms. In a field so rapidly evolving and complex, it’s only natural that mistakes are made. [Read more…]
With so much competition in your industry, local or nationwide, being visible to your market is crucial. That’s why we put so much emphasis on the importance of search engine optimization, or SEO. Specifically, small businesses should take certain measures to ensure optimized visibility in front of their local target market. This growing importance of local SEO has even caught the attention of Google, who has given increased focus on personalized search results!
Things are never boring in the realm of search engine marketing. When it comes to search engine optimization for Google, in particular, you just never know what will happen from one day to the next. Throughout the 4th quarter of 2015, the tech and marketing industries were buzzing with speculation over proposed algorithm updates, anticipated features, and the general behavior of Googlers around the globe. Those expected changes came earlier than we thought they would, and search engine marketers everywhere are wondering what could possibly happen next. [Read more…]
You’ve probably heard marketing professionals mention the phrase “search engine optimization“, or SEO, at some point in time, but what exactly does it mean? Even for the most tech-savvy of people, the process may seem complex and confusing. Nevertheless, SEO is an important part of marketing your product or services online. Whether you’re brand new to the concept or interested in brushing up on your knowledge, there are some important facts you should keep in mind before delving into your own website’s SEO. [Read more…]
A well laid-out digital strategy is important for any organization looking to appear on the first page of results for online search engines. Without a plan of action, many businesses fall to the wayside as well-optimized ones begin to take up the top spots in search rankings. While it may seem difficult at first, there’s actually a lot you can do as a business owner to improve the exposure your website has on sites like Google and Bing. It all begins with a solid keyword strategy. [Read more…]
SEO guidelines have been changing over the years. Now, the key to a successful website is less about utilizing keywords and more about relevant content. In fact, Google Panda, the search engine’s ranking algorithm, is designed to sift out websites with thin content. If you want your website to rank well on Google, you’ll need to post high quality content. [Read more…]
In our current digital era, businesses can’t afford NOT to invest in online marketing. Over the past two decades, the Internet has become the main source of information for consumers and the most vital marketing tool for business owners. There are hundreds of new websites created every minute, which only makes competition fiercer across various industries. [Read more…]
Why is social media more important than ever? Social media pages are taken into account when search engines ‘tally’ up signals for SEO. They are creating a huge impact in how your pages can be ranked with the big search engines, which makes it hard to ignore. Do you know which platforms are the most effective at improving your SEO? What about authorship? Learn about all of this and how you can improve search engine optimization with social media in this infographic! [Read more…]
Business owners today spend the majority of their marketing dollars and countless hours working to boost their business’s online presence. Many sites have spent years building killer content that grabs attention and delights the audience.
A website, whether for personal or business use, is a labor of love in today’s digital environment. It makes sense that business owners and webmasters want to make the fruits of their labor as visible as possible, not only for marketing purposes, but also because of a feeling of pride in the work they have produced. Thus, search engine optimization was born. [Read more…]
Maintaining social media accounts for your business is a popular, modern day tool that is extremely effective for marketing, PR and advertising. Aside from all it’s marketing benefits, you need to maintain these accounts to help boost the rank of your website.
Regular engagement, posting and interacting on social media sites have a multitude of benefits and here is just one more way it can drive business to you. Check out this animated infographic to understand the correlation of maintaining social media profiles and increasing the rank of your website on search engines! [Read more…]
In 2014, having quality content that is useful to a search engine user is key. In the past year, the Google Hummingbird algorithm was released and this overhaul of the search system has made a searcher’s intent the focus. This means that rather than relying on links and generic content, providing information a user is looking for is the key to SEO this year. Here are a few tips for search engine optimization in 2014. [Read more…]
When thinking of on-page SEO, meta-tags and keywords seem to be the most talked about. However, there are many more strategies that can make a page optimized and bring in more traffic from search engines. [Read more…]
In August, Google quietly launched its new “Hummingbird” search algorithm. This overhaul of the search system is the first dramatic change since 2001 as it completely replaces the existing algorithm. Hummingbird has increased accuracy and speed in search results. It is designed to concentrate on the searcher’s intent instead of the individual search terms. This new system affects 90 percent of searches. [Read more…]
Many consumers use Google for their search engine needs, but do not fully understand what goes on and what SEO and ranking actually means. Although only about a quarter of the people surveyed indicated that social media does not influence their decisions with regards to search results, that does not mean that they’re not using their social channels to stay connected with their favorite companies, or leave vital feedback. Here’s a great infographic on Google search & SEO:
Over the last few years we’ve seen a sea of change in the way search engines (primarily Google) rank websites. Until recently, the most effective technique for ranking on page one for any given term was simple brute force: use your primary keyword regularly throughout your content, and build as many links as possible back to your site using that keyword as the anchor text.
As you’d expect, this technique was open to all sorts of manipulation. Those with enough money could simply buy links, and while the algorithms used by the search engines weren’t quite simple enough to be fooled every time, it was common to see poor quality sites at the top of the SERPS (search engine result pages).