SEO is a necessity for modern businesses. Search engine optimization enhances your website so it ranks high on search engines, allowing potential customers to find you and convert into paying customers. If your web pages aren’t ranking well, a holistic and long term approach is recommended; optimal SEO requires continuous maintenance. However, there are a few key strategies you can implement right away.
[Read more…]Ongoing SEO and Why it’s a Must-Have for Your Site
SEO is not an optional perk when it comes to business; it’s a necessity. It optimizes your website so that it ranks on search engines, allowing people to find you, turning website visitors into company customers.
[Read more…]SEO Copywriting: 10 Tips to Improve Your Content [Infographic]
Are you looking for a way to improve your website’s SEO? Creating search engine-friendly content is a proven way to boost your Google search ranking. In today’s tech-forward world, SEO remains a major component in the success of businesses large and small. The ability to connect with potential customers in a meaningful way is critical, and by identifying the best keywords and sticking to SEO best practices, you’ll help individuals find your website.
[Read more…]How to Diagnose a Decline in Search Engine Rankings
Consistent, high-quality content that focuses on SEO will help your site climb higher in search engine results and drive organic traffic to your page. A sudden decline in search engine rankings could mean a number of things. Fortunately, it’s fairly simple to diagnose a drop in search engine rankings and course correct. Here’s what you need to know about analyzing and fixing a decline in search engine rankings.
[Read more…]9 Tips To Help Create More SEO-Friendly Content [Infographic]
Google’s search algorithm becomes more advanced every day, so it’s crucial to stay on top of your SEO strategy. Writing SEO-friendly content that effectively answers users’ questions, as well as understanding search intent, is key for building a dynamic search engine optimization strategy. While mastering the system has been emphasized by experts in the past, marketers shouldn’t feel the need to “trick” Google’s system. The algorithm is designed to help users find what they’re looking for, so working with the system is your best bet.
[Read more…]Reduce Total Marketing Costs by Investing in SEO
Search engine optimization (SEO) brings traffic to your website organically. Good SEO drives the right customer – the one who is looking for your product or service – to your website without costly advertisements. Gaining top slots on search engine results pages (SERP) can be tricky to do without buying ad space if you haven’t yet invested in SEO. Creating and implementing a solid SEO strategy means playing the long game, but once established, gives a continuous return on investment. Here’s what you need to know:
[Read more…]Best Practices For Multilingual SEO When Using Translations
If you’re familiar with SEO, you understand that duplicate content should be avoided in order to protect ranking. Although significant amounts of duplicate content on your page in the same language will result in Google declining to index your site, the same content in a different language has its own set of rules. Google does not consider the same content in a different language to be duplicate, which is good news if you have multiple site versions. If you’re using translations on your site to reach diverse audiences, being aware of best practices when planning your multilingual SEO strategy is crucial. Working with an online marketing firm will help you create an effective approach, and we share a few tips here to help you get started:
[Read more…]What You Should Know About Google Manual Actions
Your website is the face of your business, so it’s of the utmost importance to handle it with care and expertise. Google’s algorithms are highly sophisticated and becoming more finely tuned each year, so webmasters must adhere to current best practices in order to keep their site relevant. Interested in learning more about why manual actions are detrimental to your site’s rankings and what you can do to prevent them? Here’s how working with a marketing strategist can help your website perform at its best:
[Read more…]What You Need to Know About Google’s New Search Model: BERT
The most powerful search engine in the world recently rolled out sophisticated changes to its search algorithm. Google’s newest search system, Bidirectional Encoder Representations from Transformers (BERT), utilizes a neural network-based technique to help computers process the nuances of human language. The new search model is designed to improve Google’s already precise results and provide an even better user experience. Interested in learning more about this new algorithm and how it may affect your site? Since one in 10 queries are expected to be affected by the changes, you may benefit from assistance from an online marketing firm. Here’s what you need to know about BERT:
[Read more…]How Long Does it Take to Rank in Google? [Infographic]
When it comes to search engine optimization, there’s no doubt that you’ve asked the question: “How long does it take to appear at the top of Google search results?” Unfortunately, that question isn’t so easy to answer, and it depends on a wide range of factors. Competition, on-site ranking factors, off-site ranking factors, and other elements can determine where you rank in Google results.
Should You Run PPC Advertising Without SEO Maintenance or a Blog?
Pay per click advertising has gained a loyal following in recent years and many champion its benefits. PPC advertising, also known as cost per click, is a type of online marketing that utilizes search engines to share your business’s website. The advertiser pays the search engine a certain amount each time the PPC ad is clicked on.
[Read more…]How User Intent Affects SEO
Creating an effective SEO strategy is often a challenging endeavor even for a seasoned social media consultant. This is especially true if you’re not sure about the nature of users’ intent. When planning your content, you may be inclined to rank for high-volume keywords with the hope of driving as much traffic as possible to your site. While this seems like a good idea in theory, it may not be your best bet in practice. Tuning into the three main types of user queries can revolutionize your SEO results. Here, we share insight to help you understand user intent so that you can achieve the best results.
[Read more…]How to Incorporate SEO Into Your Instagram Strategy
Instagram is more than one billion users strong, and this platform is growing by the day. It’s especially popular with younger audiences, and can be an invaluable tool in your marketing repertoire when used correctly. If you’d like to draw more interested viewers to your Instagram account, SEO can play a role in capturing the attention of your desired target audience. Here, we share tips to help you incorporate SEO best practices into your Instagram strategy to supercharge its influence.
[Read more…]Tips For Improving Your Google Ranking
Google’s search algorithms change continuously, and the search engine giant has recently released a broad core algorithm update. Several prominent sites that were previously performing well have experienced a dip in rankings due to recent updates, while other sites are rocketing up the list. To ensure that your site maintains its rank or climbs up the search results, consider the tips we share here.
SEO vs PPC Marketing
When focusing on growing your brand, having a visible online presence is essential to success. As online marketing has grown and evolved over the years, two methods have emerged as the go-to strategies for reaching new customers: search engine optimization (SEO) and pay per click (PPC).
Here are the pros and cons for both advertising tools:
How Long Does it Take to Rank in Google? [Infographic]
You work hard to boost your organic SEO, making changes across your website and social media profiles, but just how quickly will these changes affect your rank in Google? There are many factors involved and there is no simple answer to this question, but you can be confident that your (or your SEO specialist’s) efforts are not all for naught.
The Importance of Link Building in SEO
Some people see social media as fleeting, an overused platform that’s already on its way out. But the benefits of this type of networking can’t be undersold (and they’re not going away anytime soon!). However, to reap these benefits most effectively, certain practices must be utilized: one of these is link building.
Choosing the Right Keywords for Your Website
The tech-savvy entrepreneur knows that the best ways to increase organic traffic to her website are content marketing and SEO. But even with plenty of site traffic, how can a small- or medium-sized business possibly hope to compete with Internet giants in search engine visibility rankings? [Read more…]
16 SEO FAQs We Still Struggle With [Infographic]
As the importance of web presence becomes more and more prevalent, companies large and small are relying on SEO to boost brand awareness and stay on top of competition. This practice improves search engine rankings and helps make your website more user-friendly, something you need if you want to increase web traffic. However, as we’ve spoken about before, it’s easy to make mistakes when fine tuning your brand’s SEO and it’s often necessary to hire an expert to do it for you.
Should You Hire An SEO Expert?
SEO (or search engine optimization) took the internet by storm over a decade ago, changing the way writers wrote copy and focusing on keywords above all. Since then, the game has changed – the quality of your content is more important than the keyword count. But, does that mean search engine optimization is no longer important? Not at all. [Read more…]
The Five Biggest SEO Mistakes and How to Avoid Them
Search engine optimization has become a primary focus for many businesses in recent years. Companies large and small are relying on SEO in order to increase their web presence and stay updated on Google’s ever changing algorithms. In a field so rapidly evolving and complex, it’s only natural that mistakes are made. [Read more…]
32 Steps on the Local SEO Success Roadmap
With so much competition in your industry, local or nationwide, being visible to your market is crucial. That’s why we put so much emphasis on the importance of search engine optimization, or SEO. Specifically, small businesses should take certain measures to ensure optimized visibility in front of their local target market. This growing importance of local SEO has even caught the attention of Google, who has given increased focus on personalized search results!
Google SEO 2016: Facts to Keep Your Business on Top
Things are never boring in the realm of search engine marketing. When it comes to search engine optimization for Google, in particular, you just never know what will happen from one day to the next. Throughout the 4th quarter of 2015, the tech and marketing industries were buzzing with speculation over proposed algorithm updates, anticipated features, and the general behavior of Googlers around the globe. Those expected changes came earlier than we thought they would, and search engine marketers everywhere are wondering what could possibly happen next. [Read more…]
SEO: An Introduction To Search Engine Optimization [Infographic]
You’ve probably heard marketing professionals mention the phrase “search engine optimization“, or SEO, at some point in time, but what exactly does it mean? Even for the most tech-savvy of people, the process may seem complex and confusing. Nevertheless, SEO is an important part of marketing your product or services online. Whether you’re brand new to the concept or interested in brushing up on your knowledge, there are some important facts you should keep in mind before delving into your own website’s SEO. [Read more…]
Four Quick Tips for Improving SEO Through the Use of Keywords
A well laid-out digital strategy is important for any organization looking to appear on the first page of results for online search engines. Without a plan of action, many businesses fall to the wayside as well-optimized ones begin to take up the top spots in search rankings. While it may seem difficult at first, there’s actually a lot you can do as a business owner to improve the exposure your website has on sites like Google and Bing. It all begins with a solid keyword strategy. [Read more…]
3 Reasons Why You Should Always Keep SEO In Mind
With the digital age in full swing, the importance of building a website with SEO in mind can’t be understated. The internet is getting crowded with business sites, and standing out to a potential customer has never been this competitive. [Read more…]
SEO Report: Avoiding Thin Content
SEO guidelines have been changing over the years. Now, the key to a successful website is less about utilizing keywords and more about relevant content. In fact, Google Panda, the search engine’s ranking algorithm, is designed to sift out websites with thin content. If you want your website to rank well on Google, you’ll need to post high quality content. [Read more…]
SEO Pitfalls to Avoid
In our current digital era, businesses can’t afford NOT to invest in online marketing. Over the past two decades, the Internet has become the main source of information for consumers and the most vital marketing tool for business owners. There are hundreds of new websites created every minute, which only makes competition fiercer across various industries. [Read more…]
Improve SEO with Social Media [Infographic]
Why is social media more important than ever? Social media pages are taken into account when search engines ‘tally’ up signals for SEO. They are creating a huge impact in how your pages can be ranked with the big search engines, which makes it hard to ignore. Do you know which platforms are the most effective at improving your SEO? What about authorship? Learn about all of this and how you can improve search engine optimization with social media in this infographic! [Read more…]
Negative SEO
Business owners today spend the majority of their marketing dollars and countless hours working to boost their business’s online presence. Many sites have spent years building killer content that grabs attention and delights the audience.
A website, whether for personal or business use, is a labor of love in today’s digital environment. It makes sense that business owners and webmasters want to make the fruits of their labor as visible as possible, not only for marketing purposes, but also because of a feeling of pride in the work they have produced. Thus, search engine optimization was born. [Read more…]
How Maintaining Social Media Accounts Will Boost Your Search Engine Ranking [Infographic]
Maintaining social media accounts for your business is a popular, modern day tool that is extremely effective for marketing, PR and advertising. Aside from all it’s marketing benefits, you need to maintain these accounts to help boost the rank of your website.
Regular engagement, posting and interacting on social media sites have a multitude of benefits and here is just one more way it can drive business to you. Check out this animated infographic to understand the correlation of maintaining social media profiles and increasing the rank of your website on search engines! [Read more…]
SEO for 2014
In 2014, having quality content that is useful to a search engine user is key. In the past year, the Google Hummingbird algorithm was released and this overhaul of the search system has made a searcher’s intent the focus. This means that rather than relying on links and generic content, providing information a user is looking for is the key to SEO this year. Here are a few tips for search engine optimization in 2014. [Read more…]
Google’s Hummingbird Algorithm Changing SEO
In August, Google quietly launched its new “Hummingbird” search algorithm. This overhaul of the search system is the first dramatic change since 2001 as it completely replaces the existing algorithm. Hummingbird has increased accuracy and speed in search results. It is designed to concentrate on the searcher’s intent instead of the individual search terms. This new system affects 90 percent of searches. [Read more…]
Google Search and SEO: An Infographic
Many consumers use Google for their search engine needs, but do not fully understand what goes on and what SEO and ranking actually means. Although only about a quarter of the people surveyed indicated that social media does not influence their decisions with regards to search results, that does not mean that they’re not using their social channels to stay connected with their favorite companies, or leave vital feedback. Here’s a great infographic on Google search & SEO:
5 Ways to Organically Boost Your SEO
Over the last few years we’ve seen a sea of change in the way search engines (primarily Google) rank websites. Until recently, the most effective technique for ranking on page one for any given term was simple brute force: use your primary keyword regularly throughout your content, and build as many links as possible back to your site using that keyword as the anchor text.
As you’d expect, this technique was open to all sorts of manipulation. Those with enough money could simply buy links, and while the algorithms used by the search engines weren’t quite simple enough to be fooled every time, it was common to see poor quality sites at the top of the SERPS (search engine result pages).