LinkedIn continues to grow its influence as the premier platform for business networking. Since its inception in 2003, this site has grown to more than 722 million members. Although it’s not the largest platform out there, its reputation is excellent–it’s regarded as the most trustworthy social networking site. With the rise of remote work, LinkedIn has become an even more important place to connect. Whether you’re seeking skilled professionals to provide copywriting services or you’re a freelancer looking for work, LinkedIn’s new features make it easier than ever to find what you need. Here, we explore the platform’s latest features and what they mean for those who use the network:
LinkedIn Service Page
Although LinkedIn has offered the ability to list services since 2019, it recently upgraded its display options. The revamped format makes it easier than ever for freelancers to showcase their services and connect with interested parties. This free feature even makes it possible to connect with those outside your LinkedIn network.
LinkedIn Service Page Reviews
Whether you’re a freelancer or looking for one, the reviews section on the service page is a valuable new addition to the site. Individuals providing freelance services can invite up to 20 clients to leave testimonials. Since reviews often play a significant factor in the hiring process, the introduction of this feature is exciting for both freelancers and those seeking their services.
LinkedIn Video Meetings
Building trust is essential for all business relationships, and especially for an ongoing contract. Since remote work is here to stay, native LinkedIn video meetings are an important feature to aid in relationship building. Native video meetings currently offer one-on-one video chats, but group conferences are expected to follow soon. If you’d like to learn more about a freelancer’s experience or serving offerings, video meetings through LinkedIn are simple–just send a link for an instant meeting or schedule a consultation.
LinkedIn has long been considered the go-to platform for forging business connections. As remote work opportunities continue to flourish, more businesses may be interested in working with freelancers. The addition of LinkedIn’s newest features will streamline the hiring process and make it easier for both freelancers and hirers to connect. Whether you’re seeking professional copywriting services or would like to incorporate LinkedIn into your marketing strategy, our firm is here to help. Our expertise in creative consulting and web services makes us the ideal partner for handling any aspect of your web presence or marketing campaign. Ready for us to create your customized plan? Contact us to start the process.