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YouTube Has Overtaken Reddit in AI Search Citations. Why That Matters for Marketers
The way people find information online is changing rapidly. As AI-powered search tools and assistants become more widespread, the sources those systems use are also evolving. According to recent reports from Adweek, YouTube has officially overtaken Reddit as the...
The 2026 Social Media Benchmarks Every Marketer Should Know
Social media continues to evolve rapidly, and 2026 is set to be a year where data, creativity, and strategy must align more closely than ever. A new infographic shared by Social Media Today highlights key social media performance benchmarks that can help marketers...
A Simple Guide to Campaign Total Budgets in Google Ads
If you already know exactly how much you want to spend on a Google Ads campaign, setting a total campaign budget can help you manage that spend clearly and confidently. This option gives you control over your overall advertising costs while still allowing Google’s...
Instagram Is Using AI to Generate SEO Summaries: What It Means for Creators & Marketers
Instagram is quietly introducing a new use of artificial intelligence: auto-generated SEO summaries for posts that are designed to increase discoverability, especially on Google Search. This update isn’t about captions people see in the app. Instead, Meta’s AI...
Rethinking ROI: LinkedIn’s Framework for Modern B2B Marketers
If you work in B2B marketing, you’ve probably noticed how the game is changing when it comes to measurement. A new infographic from LinkedIn, recently highlighted on Social?Media?Today, presents a fresh set of “rules” for measurement in the B2B space—reflecting...
AI in Search: A Google Game-Changer
AI has taken the internet by storm, transforming how people interact with websites and making a significant difference on the web. This impact is strongly felt within search engines, where users are asking more complex, nuanced, and engaging questions than ever...
The Importance of Testing and Comparing Titles with A/B Testing
When it comes to content—whether it’s a blog post, ad, video, or email—your title or headline acts as the hook that determines if people will click. A/B testing provides you with a data-driven way to identify which titles connect best with your audience, so you can...
Ways to Optimize Meta Ads with Meta’s AI Systems
Meta (formerly Facebook) has invested heavily in AI-driven tools to help advertisers reach the right audience, create better creatives, and achieve higher ROI. But simply launching a campaign isn’t enough—you need to know how to work with Meta’s AI systems to get the...
Tips for a Successful SMS Marketing Campaign
Social media often takes the spotlight when it comes to marketing, with email right behind. However, SMS messaging plays an important role in everything from announcing company news to promoting fire sales. Fortunately, giving a little TLC to your SMS is easy. Simply...
What is Answer Engine Optimization and Why Is It Important?
In the constantly changing world of digital marketing, staying ahead of search trends is essential. While traditional search engine optimization (SEO) has long been the main strategy for boosting visibility on Google, a newer idea is quickly gaining popularity: Answer...
Paid Social Media vs. Email & Text Marketing: Which Packs the Bigger Punch?
In today’s digital age, businesses have more ways than ever to reach their audiences. Two of the most common methods—paid social media marketing and email/text marketing—each offer distinct benefits. But how do they really compare in impact, and when should you choose...
What You Need to Know About the Edits App on Instagram
The Edits app on Instagram was launched in April of this year. Designed to simplify video editing and improve integration with Instagram Reels and other Meta platforms, Edits empowers creators to enhance their visuals and produce more impactful content and powerful...
TikTok’s New Features: Animate with AI
Since its launch, TikTok has been one of the most animated platforms, and now it's making animation a literal perk. With the implementation of AI Alive, an AI-powered feature, users can turn static images into video clips, adding animation to their TikTok...
How to Use AI Mode in Google Search
Love it or hate it, it’s hard to ignore the effectiveness of artificial intelligence. From designing graphics to deciphering blood results, it has proven to be a helpful partner in various industries. Google, of course, isn’t one to overlook novel technology; it has...
What are UGC Ads and What Makes Them Effective?
User-generated content (UGC) is a newish type of advertising embraced by the public for its authenticity. A form of marketing that originates from the horse’s mouth, it has the potential to build trust, foster loyalty, resonate with audiences, and empower past clients...
Image Creation in ChatGPT: How It Works and What You Can Do With It
From sparking creativity to saving time on visual projects, image generation with ChatGPT opens up a whole new way to create. Whether you’re a designer, a student, or simply curious about what’s possible, here’s a straightforward guide to how it works—and what you can...
Reddit Adds New Tools to Improve the Platform
Reddit recently unveiled a collection of tools to enhance the user experience on the platform. These tools are designed to simplify posting, increase effectiveness, and ensure better alignment with the site’s rules, catering to experienced Redditors and newcomers who...
Meta Is Helping Its Users Merge With Google Analytics: What You Need to Know
Over the past year, Meta has been working to enhance its integration with Google Analytics; now it encourages ad account managers to link their Google data directly to Meta. While this aims to provide business owners with greater insight into audience engagement, it...
Why It’s Important to Have a Brand Identity Suite for Your Business
A brand identity suite, or brand kit, is a collection of images, stories, text, ad copy, and videos that define a brand across websites, social media platforms, media packages, and other platforms. The elements in a brand identity suite involve visual, verbal, and...
Is Search Dying?
The “search” has been integral to the information highway for decades. The power of a few keywords returned hundreds or thousands of sites, providing a literal world of knowledge at our fingertips. Of course, the search function buoyed businesses, too, allowing them...
How to Make Your LinkedIn Newsletter Stand Out
Despite its name, the newsletter is nothing “new”. In the modern day, most companies and businesses have one. This means marketers must do their part to ensure their content stands out. Some of the best practices for LinkedIn newsletters include the following:...
What is Neptune And How Do You Join?
Many social media users are looking for suitable alternatives with TikTok's future uncertain. Neptune, an up-and-coming platform, can fill the void a TikTok ban might leave behind. Read on to learn what you need to know about Neptune and how you can sign up. What is...
YouTube Trends to Subscribe to in 2025
YouTube is a constantly changing social media platform ideal for businesses and individuals. With its immense popularity driving its evolution, recent changes have focused more on value and less on views. To keep up with the 2025 YouTube trends, consider doing the...
What You Need to Know About Meta Advantage
Meta Advantage is the newest e-commerce weapon in your advertising arsenal. Designed to give marketers an edge through technology, this concept utilizes artificial intelligence to produce tangible results. Here’s what you need to know. What is Meta Advantage? Meta...
Anti-Trust Issues: The DOJ Wants Google to Sell Chrome
When it comes to internet search advertising, there is only one sheriff in town: Google Chrome. While Bing and Microsoft Edge might try to compete, they’re the Davids to Chrome’s Goliath. But, if the Department of Justice has anything to say about it, this monopoly...
What You Should Know About Reddit’s Updates to Keyword Targeting
Reddit is a hot spot for in-depth conversations. Many platform users have reported that they won’t purchase a product or service until they’ve heard feedback from other Redditors, which provides a unique opportunity for marketers to join the conversation. With this...
Social Media: The New Marketplace?
No longer limited to networking and checking in on friends from high school, social media has turned into a profit platform where small businesses can find new customers, make an impact, and make sales. Here’s why social media has grown into a commerce...
What You Need To Know About TikTok Flip Stories
TikTok recently launched Flip Stories, a new feature that allows creators to add a second side to every story, which viewers can unlock with a flip. Here’s what you should know about this storytelling tool. What are Flip Stories? Flip Stories gives you and your...
LinkedIn Updates You Need to Know About
LinkedIn has emerged as a formidable force in the marketing world. To keep up with Facebook and Instagram, it has continually undergone changes and updates, evolving to meet its users' needs. The most recent updates worth noting include the following: Changes to AI...
What Google’s Latest Core Update Could Mean For eCommerce
Google recently announced its latest core update to Google Search, which is expected to refine search results and better connect users with relevant content. If you own an e-commerce business, this update may mean that changes are coming. Curious about what to expect?...
The Best AI Tools For Social Media Management
Whether you love or hate AI, there’s no escaping that this technology can be helpful in certain situations. If you’d like to explore what AI can do for social media management, there are several excellent tools to consider. Although a human component is always needed...
How to Improve Google Rankings Through Backlinks
Search engine optimization remains an integral part of your brand’s reputation. Google remains the dominant search engine, and its algorithms keep getting more sophisticated (read: it’s harder for low-quality sites to rank well). If you’d like to improve your site’s...
What You Need to Know About Sponsored Newsletters on LinkedIn
If your brand has an active presence on LinkedIn (or you’d like to get started), sponsored newsletters may be worth exploring. The platform recently expanded upon the success of sponsored articles by rolling out sponsored newsletters. This is great news for marketers,...
What’s New With LinkedIn
LinkedIn continues to improve, giving marketers and business owners more freedom, power, and creative control. With more bells and whistles, LinkedIn has buoyed its benefits and given you the chance to do the following: Reinvent Your Newsletter LinkedIn has...
Restricted Data Processing Control and the Universal Opt-Out Mechanism
Google is rolling out new efforts to comply with recently enacted laws. In Florida, Texas, Oregon, Montana, and Colorado, restricted data processing (which limits how Google consumer privacy uses your personal data) will soon be a common practice. A few of the...
TikTok Ad Blueprints to Make Your Copy More Effective
TikTok ads are an excellent way to expose your business to a new audience, reaching people who often differ from those who frequent Instagram, LinkedIn, and Facebook. Of course, reaching them is only a portion of the battle: engaging them is what counts. To increase...
How to Create More Effective Landing Pages
A well-planned landing page design is a vital part of a successful marketing campaign. It effectively opens the door to your website, inviting people in to surf and shop. But having a landing page is not enough; your content requires a certain finesse to prove...
Factors Affecting Your Google Ad Position
Google Ads are a potent way to draw in consumers and tap into your target audience. Your ad position, the likelihood of your ad being viewed by consumers seeking the type of services or products you offer, is influenced by several factors, including the...
Instagram Marketing: Make Your Carousels Count
Carousel ads are a powerful way to give your marketing multiple chances to make an impression. Round and round they go, these ads pique consumers' attention and draw them toward your product or service. Here’s why these ads offer an advantage and how to use them...
Reddit Pro: Make Your Company Part of the Conversation
Reddit, the site people flock to for community-driven conversations, has recently upped its advertising game by introducing Reddit Pro. Reddit Pro is a free suite of tools companies can use to enhance their advertising on Reddit and foster a more profitable presence....
Email Authentication Requirements
Gmail recently released authentication guidelines aimed at bulk senders who send tons of emails a day but often fail to secure and configure their systems, granting easy access to attackers, scammers, and malware. Here’s what the process requires senders to do:...
Effective TikTok Ad Bidding
TikTok recently released a web auction best practice guide to assist companies in making their ad bidding as effective as possible. This empowers marketers to increase their engagement, visits and sales, and includes guidance on the following: Using a Nurtured Account...
LinkedIn Prompts that Get Results
LinkedIn isn’t always among the primary social outlets used by those marketing their businesses. But what was once mostly a platform for professional networking is increasingly making a name for itself in terms of content and campaigning. With LinkedIn as another...
How to Effectively Target Google Search Ads
When it comes to internet searches, Google is pretty much the only game in town. Research has shown that there are roughly 8.5 billion Google searches performed every day. With Google hogging the market share, your Google Ads must be carefully crafted. Otherwise,...
Introducing SunnySide Online Marketing in Seattle, WA
We have exciting updates at SunnySide! Since our founding 12 years ago, we’ve continued to expand our capabilities and areas of expertise. We’ve come a long way since we first started out as a social media firm in 2011, and we’re excited to introduce our new website...
What Are LinkedIn Collaborative Articles?
LinkedIn collaborative articles are a novel way for the LinkedIn community to both learn from experts and contribute as experts on topics that range from general knowledge to more specific issues. These articles begin by utilizing AI, as AI provides a...
Optimizing Your Video for TikTok Search
TikTok gives video content creators all sorts of power, but it comes with an important caveat. You could throw together a clip that, in your opinion, rivals Scorsese. Yet if no one sees it, it doesn’t count. That’s why knowing how to optimize your video so it’ll get...
What Makes Social Media So Hard?
Social media often seems like one of the simplest things in the world; after all, we live in a time when people’s cats have their own Facebook pages. But while telling your friends and family what you ate for dinner or uploading photos from your recent vacay in Greece...
Tips for Using Product Collections on Instagram [Infographic]
The holiday season is a great time to ensure that your Instagram shop is in tip top shape. Collections are curated assortments that enable businesses to showcase recommended products in various categories and themes, providing a personalized touch to customer...
Building an Effective Content Marketing Funnel
In the average consumer’s journey from “just looking” to purchasing, they're sure to have a variety of questions, queries that must be addressed by the company hoping to make a sale. Structuring your marketing funnel in a certain way is a proactive step, answering...
2023 LinkedIn Company Page Best Practices [Infographic]
Richard van der Blom's 4th annual LinkedIn algorithm report has been published, and some fascinating data has come out of it! The report discusses...
Why You Should Be Using Instagram Live Shopping For Your Business
Instagram Live Shopping is a new feature of Instagram that provides businesses with an opportunity to advertise and sell their products while...
10 Types of YouTube Videos Small Businesses Should Create [Infographic]
YouTube is a powerful tool for marketing and search engine optimization. When paired with an ongoing SEO and marketing strategy, this platform can...
How to Make SEO Work for You
SEO is a great way to give your website the TLC it deserves. Regardless of what consumers are after — a four-night stay in Aspen to zucchini noodles...
Privacy Factors to Consider in Social Media Marketing
Social media marketing is among the most effective ways to establish your brand and reel in customers. It also gives you a direct line to consumers...
Graphic Design Trends for 2023 [Infographic]
In the ever-changing world of social media, trends arrive as quickly as they fade away. Staying ahead of the curve is a constant game that marketers...
TikTok Turning Toward Podcasts
In today’s world, TikTok is everywhere. Video didn’t just kill the radio star, it took over the internet. But while the platform has long focused on...
Leveraging Psychology in Marketing [Infographic]
As you develop your branding strategy, it's smart to consider marketing psychology and understand how certain tactics can impact your customers'...
What You Need To Know About YouTube Handles
A handle can be many things. A way to open a door. A way to manage a situation. A bottle of liquor. When it comes to YouTube, a handle is a way for...
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