by Marissa K | Jul 12, 2023 | Marketing
Influencer marketing is a hot-button issue in the marketing world, with an influencer seemingly lurking in every corner of the web, telling consumers to try this or do that. But influencers don’t pack as much punch as you might think. According to research, only 12%...
by Marissa K | Jun 21, 2023 | Marketing
In the world of digital marketing, understanding the buyer’s journey is paramount to success. Whether you’re a seasoned marketer or just getting started, making sense of the stages that customers go through on their purchasing path is crucial for any...
by Marissa K | Nov 17, 2022 | Marketing, Podcast, TikTok
In today’s world, TikTok is everywhere. Video didn’t just kill the radio star, it took over the internet. But while the platform has long focused on the visual, with TikToks that showcase everything from parenting hacks to dance moves, it’s opening its virtual arms to...
by sunnysideadmin | Jul 13, 2022 | Marketing
Creating content for your niche can be an exciting, sometimes exhausting, experience. While some industries offer naturally attractive content, others may need a little bit of help. Less glamorous industries that aren’t as aesthetically pleasing or alluring...
by Marissa K | May 4, 2022 | Marketing
Social media is an ever-changing landscape, with constant algorithm updates and waning trends. It’s smart to stay on top of your dynamic marketing strategy to follow trends and track what’s working for your brand’s unique goals. Although upending...
by sunnysideadmin | Dec 1, 2021 | Marketing
In the competitive world of social media marketing, making sure your visual design is top notch is critical. If driving more traffic to your website from your social media pages is important, refreshing your organic and paid images is an excellent first step. After...
