As one of the largest professional social media networks, LinkedIn is an excellent tool for growing your personal brand and building your network. However, if you’re serious about marketing yourself or your business on this platform, it’s crucial that your profile is refined and easily accessible. You’re competing with many professionals in your field, so ensuring that you have an “all-star” profile is imperative.
With more than 450 million users worldwide, LinkedIn is a very powerful tool for B2B marketing. Leverage your own profile, LinkedIn group membership, published content, and company pages to help your B2B business grow. Below, we’ll share some tips for making new connections, finding leads, and growing sales. [Read more…]
Since its launch in 2003, LinkedIn has grown to be one of the most widely used and respected professional networks. By the end of its first month in operation, the platform had approximately 4,500 members across the globe. Today, LinkedIn has over 400 Million users, and it is undoubtedly the most important available resource for professional networking. Despite all of this, there has been one facet of the LinkedIn user experience that has been just a bit disappointing. [Read more…]
As one of the largest social media networks, LinkedIn is a great place to promote your work and connect with other professionals. If you’re serious about marketing yourself or your business online, then you need to make your profile more easily accessible. Here are five steps to improving your visibility on LinkedIn: [Read more…]
What do thousands of the most successful LinkedIn Publishing posts have in common? How can you help grow your business through LinkedIn? What do you need to do to leverage LinkedIn publishing to ensure a prosperous marketing plan? Well, the groundwork has been done and the stats are impressive. No need to face skepticism of your social media marketing ROI, these are the cold hard facts about what’s working. The next time you are posting on LinkedIn Publishing be sure to keep these 10 tips in mind to optimize your posts! [Read more…]
In this technological day and age, social media is playing a bigger part than ever in keeping people connected. With this technology, it is also possible for businesses to leverage the power of social media to create strategic partnerships and land lucrative business deals. LinkedIn is one social network that, when used effectively, is an essential tool for any professional. For those wondering how to utilize LinkedIn to maximize their success, these helpful tips should come in handy. [Read more…]
LinkedIn publishing is a great resource for increasing your professional audience. Publishing articles on this network requires knowing how to use its channels, headlines, and images effectively. [Read more…]
Also known as Hero Images, LinkedIn had previously allowed their premium account holders to use larger header images and are now working to release this feature to all users. Utilizing this header image feature allows business pages to further their branding strategy and increase their visibility among the other LinkedIn users. For reference, these header images will look and function similarly to the banner images on Facebook or Google+.
LinkedIn is becoming the major networking website for businesses. It has grown from simply being a collection of resumes to a beneficial tool for furthering one’s career. By taking advantage of LinkedIn’s features, professionals can improve their profile and network. Here’s how we recommend using LinkedIn: [Read more…]
LinkedIn has recently released the use of mentions in status updates. Starting in April, the LinkedIn Mentions option has allowed users to link to another user, a feature very similar to that of Twitter or Facebook. Once the status is posted, the mentioned user gets a notification. Currently, this is only available for personal updates. [Read more…]
There’s little doubt that LinkedIn is the most important social network for professionals looking to network, grow their business, and connect with new and existing clients. However, of the 187 million users who were registered with the site as of November 2012, only a small fraction truly optimize their profiles to make it easy for potential clients to find and contact them.
If you’re one of the millions of people who are missing out on all LinkedIn has to offer, here are just a few best practices for setting up your LinkedIn profile in a way that not only makes you much more discoverable, but also makes you look like a professional any client would want to work with.
LinkedIn is a professional network, “linking” people with businesses, friends, and colleagues. Many people use this social platform for professional recommendations, to build an online network of support and connections, as well as to research companies and influential people in various organizations.
Although I’m guilty of not doing more to promote my own business on LinkedIn (fortunately I’m staying very busy helping my clients promote theirs), I do know a few tricks of the trade. Here’s my advice to you: