5 Common Social Media Mistakes [Infographic]

It would be an understatement to say that social media is a powerful tool for brands. However, the constantly evolving digital landscape makes it incredibly easy to be led astray and make mistakes. Every brand has specific goals and needs, but there are certain common...

Social Media Calls to Action [Infographic]

A strategically framed social media post consists of a few different elements. Of them, one of the most important is the call to action. Used in the right way and in the right context, calls to action can lead to quality conversions from potential customers. In...

PPC Best Practices to Try

Photo courtesy of Pexels under Creative Commons 0 license Pay per click (PPC) ads have the potential to be an influential tool for your business. They can be targeted to social media platforms or tailored to appear in Google. PPC strategies continue to evolve, and...