As a business owner, you understand that most aspects of your company require careful monitoring. When something is not performing the way it should, you want to make whatever adjustments that are necessary to improve your ROI. This is the kind of engagement that allows our businesses to grow and thrive, even in a saturated marketplace. Whether you’re counting the number of likes you earn on a post or actual inventory turnover, it all comes down to the need for listening and responding to what your current and future customers want or need. Here are three Instagram analytics services that will help you be a better listener: [Read more…]
When Instagram was launched just over five years ago, nobody expected it to turn into the mobile giant that it is today. Now, at 400 million users (and growing), it is installed on just about every mobile device out there, including the one being carried around by your future customer. What a powerful way to connect with your audience! You should take advantage of the opportunity that is right in front of you, but in order to do that, you’ll need to learn what works and what doesn’t. Here are a few Instagram best practices for business: [Read more…]
As we’ve mentioned time and time again, visual content is crucial to your marketing strategy. With that in mind, it only makes sense that Instagram is a vital tool for reaching a larger audience and maintaining a strong reputation online. In addition to the rise in necessity of visual content, you should also consider that more and more people are starting to rely solely on their smart phones and other mobile devices to access the internet. [Read more…]
Now that Instagram ads are available to businesses, you’ve probably considered getting in on the action and creating your own. Instagram has over 300 million users and is backed by Facebook, so now is as good a time as any to see how your business can benefit from them. Getting started can be tricky to navigate, so we’ve laid out the process. All you have to do is take some ad-worthy photos! [Read more…]
Social media is the perfect gateway for your company to directly interact with your customers. Facebook, Instagram, Twitter, and other social media channels allow customers to give feedback to business owners, whether good or bad. While positive comments are obviously preferred, unfortunately, there will be negative comments, too. Regardless of the comment type, you should always respond. However, there are a few conditions to consider before addressing any negative comments. [Read more…]
With over 300 million users, Instagram is an incredibly popular social media platform for both personal use and professional marketing. It’s a great place to build an audience for your business or product and expand customer outreach. Here is how you can gain a more engaged following on Instagram: [Read more…]
Instagram is not only a hot social media channel, but it’s now an invaluable tool for businesses. Whether you are looking to develop a professional account or one for your small business, you can create the perfect account with this step-by-step blueprint!
This is easy to follow and will ensure you’ve created the perfect account. Hey, you may learn a thing or two about Instagram, too! Grab your smart phone, your favorite pictures, and create the perfect Instagram account! Once you’ve set up your new profile, learn how to maximize your Instagram account for big business! [Read more…]
As more and more businesses are turning to social media as a viable way of expanding their client base and broadening their reach, hashtags are becoming more important than ever. If you wish to brand your business through Twitter, it is important to know the dos and don’ts. Hashtags are one of the most improperly used tools on Twitter—in fact, most people may not even understand the actual purpose of the hashtag. [Read more…]
Instagram is an online social media service that allows its users to share photos and videos with their social networks. It integrates seamlessly with other social media websites, such as Facebook or Twitter. In fact, Instagram has surpassed those networks in terms of sharing. In a study of 2,500 brand posts, Instagram had 58x the engagement per follower than Facebook and 120x more per follower than Twitter. [Read more…]
The power of visual content marketing has been exponential. Many of us did not realize how impactful pictures and images would be against content full of verbiage. If you don’t realize how important it has been, just think about what the popular web apps have been in the past year: Instagram, Pinterest, SnapChat, Vine…all focused on images. See what the trends have been and what the predictions are for the future in this infographic. What do you think, will visual content still be king? [Read more…]
Social media trends are always evolving. It is essential to keep up with these changes as they can make a big difference in marketing strategies and how businesses target an audience. Here are a few new trends that could change your marketing strategy for the year. [Read more…]
Just like any other social media channel, Instagram has become a great tool for business marketing. With the ability to capture an audience with the use of images, which are extremely powerful in social media marketing, it is a tool that should be used correctly to gain the viral effect it has. Here is how to utilize Instagram for your business: [Read more…]
It seems like everywhere you look nowadays there are #hashtags coming at us in every direction. The concept that was started on Twitter, has grown into a social media phenomenon, showing up everywhere from social media outlets to corporate advertising. While hashtags can be very beneficial to its users, many of us are completely unaware of how to use them and why they were created. Hashtags have gained a recently popularity among social media users, so here is a quick guide on how to properly use a hashtag.
Social media photo and video services have been in circulation for a number of years, and we have all seen our fair share of popular apps that turn the amateur smart phone user into “semi-professional” creators. For example, apps such as Instagram and iMovie allow the everyday user to enter the creative world.
Is Pheed the new Twitter? This was the question on all of our minds in November 2012 when the new app was introduced into the social media sphere. Shockingly enough, Pheed is now the number one social media app in Apple’s App Store and giving apps like Facebook and Twitter a run for their money.
This past Sunday, Hollywood’s greatest gathered at the Dolby Theater in downtown Los Angeles to celebrate the highly anticipated 85th Academy Awards. While the industry’s finest enjoyed the show, viewers from around the world came together on social media sites such as Twitter and Instagram to catch up on their favorite celebrities, as well as to join the global conversation.
Technology has made its mark at 2013 New York Fashion Week with the rise of social media on the runway. Not everyone is able to hit the tents to attend the ultra exclusive and incredibly posh fashion shows.
But now, thanks to social media, fashionistas can keep track of events and viral moments of their favorite designers through various social media platforms.
The Super Bowl has always drawn a considerable amount of media attention and hype, but for an event centered on football, the night was stolen by surprise power outages, interesting ads, and a jaw-dropping performance by Beyoncé.
Over the past couple of years, social media sites have evolved greatly. Many business owners have started to use social media networking given its huge marketing potential. Pinterest, Twitter, Facebook, Instagram, LinkedIn and Google+ are only a few of the most popular social media platforms. Here are some social media predictions for 2013:
Brands are using social networks. It’s the 21st century of marketing. Facebook, Twitter and Pinterest are overflowing with brands desperate to connect with their customers. It can often become a little overwhelming.
There’s one social network, though, that seems tailor-made for promoting businesses: Instagram. Like Pinterest, Instagram is an image-based network that has ballooned in popularity in the last year, and like Pinterest, its users are devoted and enthusiastic to a degree unmatched in almost any other social network.
So how should you go about playing a part on the Instagram network? How can you make it work for your brand, increasing awareness and building your image to the next level? It’s simple. Here’s a brief guide to teach you how to use Instagram for business:
In this ever-evolving technology-driven world, marketers need access to information about what social media strategies are able to rake in large amounts of engagement and what cannot.
It is important for marketers to utilize social media platforms such as Facebook, Twitter, Instagram and Pinterest in the most productive ways possible.
Businesses are slowly realizing the strong influence social media can have on their company and it is important to strategically plan social media efforts in order to meet the company’s marketing goals.
Sometimes it can be a challenge for companies to figure out how the business should engage on specific social media platforms, and it makes it even more difficult considering that social media is still a relatively new realm and no official protocol has ben set.
As a result, many companies are failing to maximize the benefits of engaging in social media and maximizing their efforts. Here are a few of the most common mistakes made by social media marketers:
More and more brands are using social media to promote and grow their business. Small businesses that don’t have an advertising budget can easily hop on the online networks to give away valuable goods that require little out-of-pocket cost for them.
So, how can you go one step further to acquire more customers? Simply put, you need to be socially active all the time. Here are 5 ways: