Blog
What are UGC Ads and What Makes Them Effective?
User-generated content (UGC) is a newish type of advertising embraced by the public for its authenticity. A form of marketing that originates from the horse’s mouth, it has the potential to build trust, foster loyalty, resonate with audiences, and empower past clients...
Image Creation in ChatGPT: How It Works and What You Can Do With It
From sparking creativity to saving time on visual projects, image generation with ChatGPT opens up a whole new way to create. Whether you’re a designer, a student, or simply curious about what’s possible, here’s a straightforward guide to how it works—and what you can...
Reddit Adds New Tools to Improve the Platform
Reddit recently unveiled a collection of tools to enhance the user experience on the platform. These tools are designed to simplify posting, increase effectiveness, and ensure better alignment with the site’s rules, catering to experienced Redditors and newcomers who...
Meta Is Helping Its Users Merge With Google Analytics: What You Need to Know
Over the past year, Meta has been working to enhance its integration with Google Analytics; now it encourages ad account managers to link their Google data directly to Meta. While this aims to provide business owners with greater insight into audience engagement, it...
Why It’s Important to Have a Brand Identity Suite for Your Business
A brand identity suite, or brand kit, is a collection of images, stories, text, ad copy, and videos that define a brand across websites, social media platforms, media packages, and other platforms. The elements in a brand identity suite involve visual, verbal, and...
Is Search Dying?
The “search” has been integral to the information highway for decades. The power of a few keywords returned hundreds or thousands of sites, providing a literal world of knowledge at our fingertips. Of course, the search function buoyed businesses, too, allowing them...
How to Make Your LinkedIn Newsletter Stand Out
Despite its name, the newsletter is nothing “new”. In the modern day, most companies and businesses have one. This means marketers must do their part to ensure their content stands out. Some of the best practices for LinkedIn newsletters include the following:...
What is Neptune And How Do You Join?
Many social media users are looking for suitable alternatives with TikTok's future uncertain. Neptune, an up-and-coming platform, can fill the void a TikTok ban might leave behind. Read on to learn what you need to know about Neptune and how you can sign up. What is...
YouTube Trends to Subscribe to in 2025
YouTube is a constantly changing social media platform ideal for businesses and individuals. With its immense popularity driving its evolution, recent changes have focused more on value and less on views. To keep up with the 2025 YouTube trends, consider doing the...
What You Need to Know About Meta Advantage
Meta Advantage is the newest e-commerce weapon in your advertising arsenal. Designed to give marketers an edge through technology, this concept utilizes artificial intelligence to produce tangible results. Here’s what you need to know. What is Meta Advantage? Meta...
Anti-Trust Issues: The DOJ Wants Google to Sell Chrome
When it comes to internet search advertising, there is only one sheriff in town: Google Chrome. While Bing and Microsoft Edge might try to compete, they’re the Davids to Chrome’s Goliath. But, if the Department of Justice has anything to say about it, this monopoly...
What You Should Know About Reddit’s Updates to Keyword Targeting
Reddit is a hot spot for in-depth conversations. Many platform users have reported that they won’t purchase a product or service until they’ve heard feedback from other Redditors, which provides a unique opportunity for marketers to join the conversation. With this...
Social Media: The New Marketplace?
No longer limited to networking and checking in on friends from high school, social media has turned into a profit platform where small businesses can find new customers, make an impact, and make sales. Here’s why social media has grown into a commerce...
What You Need To Know About TikTok Flip Stories
TikTok recently launched Flip Stories, a new feature that allows creators to add a second side to every story, which viewers can unlock with a flip. Here’s what you should know about this storytelling tool. What are Flip Stories? Flip Stories gives you and your...
LinkedIn Updates You Need to Know About
LinkedIn has emerged as a formidable force in the marketing world. To keep up with Facebook and Instagram, it has continually undergone changes and updates, evolving to meet its users' needs. The most recent updates worth noting include the following: Changes to AI...
What Google’s Latest Core Update Could Mean For eCommerce
Google recently announced its latest core update to Google Search, which is expected to refine search results and better connect users with relevant content. If you own an e-commerce business, this update may mean that changes are coming. Curious about what to expect?...
The Best AI Tools For Social Media Management
Whether you love or hate AI, there’s no escaping that this technology can be helpful in certain situations. If you’d like to explore what AI can do for social media management, there are several excellent tools to consider. Although a human component is always needed...
How to Improve Google Rankings Through Backlinks
Search engine optimization remains an integral part of your brand’s reputation. Google remains the dominant search engine, and its algorithms keep getting more sophisticated (read: it’s harder for low-quality sites to rank well). If you’d like to improve your site’s...
What You Need to Know About Sponsored Newsletters on LinkedIn
If your brand has an active presence on LinkedIn (or you’d like to get started), sponsored newsletters may be worth exploring. The platform recently expanded upon the success of sponsored articles by rolling out sponsored newsletters. This is great news for marketers,...
What’s New With LinkedIn
LinkedIn continues to improve, giving marketers and business owners more freedom, power, and creative control. With more bells and whistles, LinkedIn has buoyed its benefits and given you the chance to do the following: Reinvent Your Newsletter LinkedIn has...
Restricted Data Processing Control and the Universal Opt-Out Mechanism
Google is rolling out new efforts to comply with recently enacted laws. In Florida, Texas, Oregon, Montana, and Colorado, restricted data processing (which limits how Google consumer privacy uses your personal data) will soon be a common practice. A few of the...
TikTok Ad Blueprints to Make Your Copy More Effective
TikTok ads are an excellent way to expose your business to a new audience, reaching people who often differ from those who frequent Instagram, LinkedIn, and Facebook. Of course, reaching them is only a portion of the battle: engaging them is what counts. To increase...
How to Create More Effective Landing Pages
A well-planned landing page design is a vital part of a successful marketing campaign. It effectively opens the door to your website, inviting people in to surf and shop. But having a landing page is not enough; your content requires a certain finesse to prove...
Factors Affecting Your Google Ad Position
Google Ads are a potent way to draw in consumers and tap into your target audience. Your ad position, the likelihood of your ad being viewed by consumers seeking the type of services or products you offer, is influenced by several factors, including the...
Instagram Marketing: Make Your Carousels Count
Carousel ads are a powerful way to give your marketing multiple chances to make an impression. Round and round they go, these ads pique consumers' attention and draw them toward your product or service. Here’s why these ads offer an advantage and how to use them...
Reddit Pro: Make Your Company Part of the Conversation
Reddit, the site people flock to for community-driven conversations, has recently upped its advertising game by introducing Reddit Pro. Reddit Pro is a free suite of tools companies can use to enhance their advertising on Reddit and foster a more profitable presence....
Email Authentication Requirements
Gmail recently released authentication guidelines aimed at bulk senders who send tons of emails a day but often fail to secure and configure their systems, granting easy access to attackers, scammers, and malware. Here’s what the process requires senders to do:...
Effective TikTok Ad Bidding
TikTok recently released a web auction best practice guide to assist companies in making their ad bidding as effective as possible. This empowers marketers to increase their engagement, visits and sales, and includes guidance on the following: Using a Nurtured Account...
LinkedIn Prompts that Get Results
LinkedIn isn’t always among the primary social outlets used by those marketing their businesses. But what was once mostly a platform for professional networking is increasingly making a name for itself in terms of content and campaigning. With LinkedIn as another...
How to Effectively Target Google Search Ads
When it comes to internet searches, Google is pretty much the only game in town. Research has shown that there are roughly 8.5 billion Google searches performed every day. With Google hogging the market share, your Google Ads must be carefully crafted. Otherwise,...
Introducing SunnySide Online Marketing in Seattle, WA
We have exciting updates at SunnySide! Since our founding 12 years ago, we’ve continued to expand our capabilities and areas of expertise. We’ve come a long way since we first started out as a social media firm in 2011, and we’re excited to introduce our new website...
What Are LinkedIn Collaborative Articles?
LinkedIn collaborative articles are a novel way for the LinkedIn community to both learn from experts and contribute as experts on topics that range from general knowledge to more specific issues. These articles begin by utilizing AI, as AI provides a...
Optimizing Your Video for TikTok Search
TikTok gives video content creators all sorts of power, but it comes with an important caveat. You could throw together a clip that, in your opinion, rivals Scorsese. Yet if no one sees it, it doesn’t count. That’s why knowing how to optimize your video so it’ll get...
What Makes Social Media So Hard?
Social media often seems like one of the simplest things in the world; after all, we live in a time when people’s cats have their own Facebook pages. But while telling your friends and family what you ate for dinner or uploading photos from your recent vacay in Greece...
Tips for Using Product Collections on Instagram [Infographic]
The holiday season is a great time to ensure that your Instagram shop is in tip top shape. Collections are curated assortments that enable businesses to showcase recommended products in various categories and themes, providing a personalized touch to customer...
Building an Effective Content Marketing Funnel
In the average consumer’s journey from “just looking” to purchasing, they're sure to have a variety of questions, queries that must be addressed by the company hoping to make a sale. Structuring your marketing funnel in a certain way is a proactive step, answering...
19 Small Business Content Marketing Ideas [Infographic]
In today's saturated digital landscape, capturing the attention of your target audience requires more than just good content—it demands creativity and strategic thinking. To help small businesses stand out, Semrush has curated 19 content marketing ideas, drawing...
Tips For Publishing Effective Social Media Content
Most business owners understand the importance of posting to social media on a regular basis. But that doesn’t mean that all content is equally powerful. There is a big difference between posts that inspire new customers and reach new audiences and posts that are only...
Power Words That Will Improve Your Marketing Copy [Infographic]
In the constantly changing world of marketing, finding the perfect words is an evolving challenge. In today's digital age, where capturing and keeping your audience's attention is increasingly important, the words you choose can make all the difference. While terms...
X Versus Threads
In the battle of social media platforms, many internet users have found themselves choosing between X, the platform formerly known as Twitter, and Threads, Meta’s answer. X has been in existence far longer, which makes it the more popular option, currently. But...
Everything You Need to Know About Twitter Changing to X
As Twitter becomes X, it’s bye-bye birdie and hello random letter. While changing names seemed sudden to many users, Elon Musk has long been vocal about using his platform to shake things up and his desire to create a super app that acts as a one-stop-shop of internet...
Meta Lead Generation Ad Tips [Infographic]
As the social media and digital marketing landscape continues to evolve, experts are always looking for innovative ways to improve lead generation. Meta continues to be a focal point for marketers, offering a diverse range of tools to reach their target audience....
Can AI Create Social Media Content?
Artificial intelligence (AI) is becoming more advanced by the day, as evidenced by the growing number of virtual assistants and interactive tools such as the famed ChatGPT. If you’ve been paying attention to the increasing chatter about AI and all its applications,...
The New Facebook Ads Manager Guide [Infographic]
Amidst recent platform changes and updates, it's crucial for businesses to stay focused on running effective ads and reaching their target audience across the web. Rather than getting caught up in the latest trends, understanding where your specific audience is most...
What You Should Know About Reddit Ads
While Facebook and Instagram might hog the social media spotlight, Reddit allows companies a chance to access untapped resources. With over 53 million active daily users, it offers plenty of fresh customers, especially if your product is geared toward people in the...
User-Generated Content Versus Influencer Marketing
Influencer marketing is a hot-button issue in the marketing world, with an influencer seemingly lurking in every corner of the web, telling consumers to try this or do that. But influencers don’t pack as much punch as you might think. According to research, only 12%...
What You Need to Know About the Google Ads Transparency Policy
Beginning in July, Google will introduce a new policy aimed at conveying more information to users about their advertising. This Ads transparency policy makes use of ad disclosures and the Ads Transparency Center to inform users about key components of any given ad on...
How to Reach Your Audience At Every Stage of the Buyer’s Journey [Infographic]
In the world of digital marketing, understanding the buyer's journey is paramount to success. Whether you're a seasoned marketer or just getting started, making sense of the stages that customers go through on their purchasing path is crucial for any effective...
A Primer on Instagram Ad Units
When it comes to online commerce, Instagram is a major player. In fact, 35% of the platform’s users will make a purchase through the app at some point in 2023. This makes it a marketing must-do for small businesses. So, how do you make sure your Instagram presence...
How to Ensure Your Marketing Message Lands Perfectly Every Time [Infographic]
Crafting a message that truly resonates with your audience can be tricky, but with the right approach, it's possible to ensure your message lands perfectly every time. From surveying your community to creating a content marketing plan, there are several...
19 Small Business Content Marketing Ideas [Infographic]
In today's saturated digital landscape, capturing the attention of your target audience requires more than just good content—it demands creativity...
Tips For Publishing Effective Social Media Content
Most business owners understand the importance of posting to social media on a regular basis. But that doesn’t mean that all content is equally...
Power Words That Will Improve Your Marketing Copy [Infographic]
In the constantly changing world of marketing, finding the perfect words is an evolving challenge. In today's digital age, where capturing and...
X Versus Threads
In the battle of social media platforms, many internet users have found themselves choosing between X, the platform formerly known as Twitter, and...
Everything You Need to Know About Twitter Changing to X
As Twitter becomes X, it’s bye-bye birdie and hello random letter. While changing names seemed sudden to many users, Elon Musk has long been vocal...
Meta Lead Generation Ad Tips [Infographic]
As the social media and digital marketing landscape continues to evolve, experts are always looking for innovative ways to improve lead...
Can AI Create Social Media Content?
Artificial intelligence (AI) is becoming more advanced by the day, as evidenced by the growing number of virtual assistants and interactive tools...
The New Facebook Ads Manager Guide [Infographic]
Amidst recent platform changes and updates, it's crucial for businesses to stay focused on running effective ads and reaching their target audience...
What You Should Know About Reddit Ads
While Facebook and Instagram might hog the social media spotlight, Reddit allows companies a chance to access untapped resources. With over 53...
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