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What You Should Know About Reddit’s Updates to Keyword Targeting
Reddit is a hot spot for in-depth conversations. Many platform users have reported that they won’t purchase a product or service until they’ve heard feedback from other Redditors, which provides a unique opportunity for marketers to join the conversation. With this...
Social Media: The New Marketplace?
No longer limited to networking and checking in on friends from high school, social media has turned into a profit platform where small businesses can find new customers, make an impact, and make sales. Here’s why social media has grown into a commerce...
What You Need To Know About TikTok Flip Stories
TikTok recently launched Flip Stories, a new feature that allows creators to add a second side to every story, which viewers can unlock with a flip. Here’s what you should know about this storytelling tool. What are Flip Stories? Flip Stories gives you and your...
LinkedIn Updates You Need to Know About
LinkedIn has emerged as a formidable force in the marketing world. To keep up with Facebook and Instagram, it has continually undergone changes and updates, evolving to meet its users' needs. The most recent updates worth noting include the following: Changes to AI...
What Google’s Latest Core Update Could Mean For eCommerce
Google recently announced its latest core update to Google Search, which is expected to refine search results and better connect users with relevant content. If you own an e-commerce business, this update may mean that changes are coming. Curious about what to expect?...
The Best AI Tools For Social Media Management
Whether you love or hate AI, there’s no escaping that this technology can be helpful in certain situations. If you’d like to explore what AI can do for social media management, there are several excellent tools to consider. Although a human component is always needed...
How to Improve Google Rankings Through Backlinks
Search engine optimization remains an integral part of your brand’s reputation. Google remains the dominant search engine, and its algorithms keep getting more sophisticated (read: it’s harder for low-quality sites to rank well). If you’d like to improve your site’s...
What You Need to Know About Sponsored Newsletters on LinkedIn
If your brand has an active presence on LinkedIn (or you’d like to get started), sponsored newsletters may be worth exploring. The platform recently expanded upon the success of sponsored articles by rolling out sponsored newsletters. This is great news for marketers,...
What’s New With LinkedIn
LinkedIn continues to improve, giving marketers and business owners more freedom, power, and creative control. With more bells and whistles, LinkedIn has buoyed its benefits and given you the chance to do the following: Reinvent Your Newsletter LinkedIn has...
Restricted Data Processing Control and the Universal Opt-Out Mechanism
Google is rolling out new efforts to comply with recently enacted laws. In Florida, Texas, Oregon, Montana, and Colorado, restricted data processing (which limits how Google consumer privacy uses your personal data) will soon be a common practice. A few of the...
TikTok Ad Blueprints to Make Your Copy More Effective
TikTok ads are an excellent way to expose your business to a new audience, reaching people who often differ from those who frequent Instagram, LinkedIn, and Facebook. Of course, reaching them is only a portion of the battle: engaging them is what counts. To increase...
How to Create More Effective Landing Pages
A well-planned landing page design is a vital part of a successful marketing campaign. It effectively opens the door to your website, inviting people in to surf and shop. But having a landing page is not enough; your content requires a certain finesse to prove...
Factors Affecting Your Google Ad Position
Google Ads are a potent way to draw in consumers and tap into your target audience. Your ad position, the likelihood of your ad being viewed by consumers seeking the type of services or products you offer, is influenced by several factors, including the...
Instagram Marketing: Make Your Carousels Count
Carousel ads are a powerful way to give your marketing multiple chances to make an impression. Round and round they go, these ads pique consumers' attention and draw them toward your product or service. Here’s why these ads offer an advantage and how to use them...
Reddit Pro: Make Your Company Part of the Conversation
Reddit, the site people flock to for community-driven conversations, has recently upped its advertising game by introducing Reddit Pro. Reddit Pro is a free suite of tools companies can use to enhance their advertising on Reddit and foster a more profitable presence....
Email Authentication Requirements
Gmail recently released authentication guidelines aimed at bulk senders who send tons of emails a day but often fail to secure and configure their systems, granting easy access to attackers, scammers, and malware. Here’s what the process requires senders to do:...
Effective TikTok Ad Bidding
TikTok recently released a web auction best practice guide to assist companies in making their ad bidding as effective as possible. This empowers marketers to increase their engagement, visits and sales, and includes guidance on the following: Using a Nurtured Account...
LinkedIn Prompts that Get Results
LinkedIn isn’t always among the primary social outlets used by those marketing their businesses. But what was once mostly a platform for professional networking is increasingly making a name for itself in terms of content and campaigning. With LinkedIn as another...
How to Effectively Target Google Search Ads
When it comes to internet searches, Google is pretty much the only game in town. Research has shown that there are roughly 8.5 billion Google searches performed every day. With Google hogging the market share, your Google Ads must be carefully crafted. Otherwise,...
Introducing SunnySide Online Marketing in Seattle, WA
We have exciting updates at SunnySide! Since our founding 12 years ago, we’ve continued to expand our capabilities and areas of expertise. We’ve come a long way since we first started out as a social media firm in 2011, and we’re excited to introduce our new website...
What Are LinkedIn Collaborative Articles?
LinkedIn collaborative articles are a novel way for the LinkedIn community to both learn from experts and contribute as experts on topics that range from general knowledge to more specific issues. These articles begin by utilizing AI, as AI provides a...
Optimizing Your Video for TikTok Search
TikTok gives video content creators all sorts of power, but it comes with an important caveat. You could throw together a clip that, in your opinion, rivals Scorsese. Yet if no one sees it, it doesn’t count. That’s why knowing how to optimize your video so it’ll get...
What Makes Social Media So Hard?
Social media often seems like one of the simplest things in the world; after all, we live in a time when people’s cats have their own Facebook pages. But while telling your friends and family what you ate for dinner or uploading photos from your recent vacay in Greece...
Tips for Using Product Collections on Instagram [Infographic]
The holiday season is a great time to ensure that your Instagram shop is in tip top shape. Collections are curated assortments that enable businesses to showcase recommended products in various categories and themes, providing a personalized touch to customer...
Building an Effective Content Marketing Funnel
In the average consumer’s journey from “just looking” to purchasing, they're sure to have a variety of questions, queries that must be addressed by the company hoping to make a sale. Structuring your marketing funnel in a certain way is a proactive step, answering...
19 Small Business Content Marketing Ideas [Infographic]
In today's saturated digital landscape, capturing the attention of your target audience requires more than just good content—it demands creativity and strategic thinking. To help small businesses stand out, Semrush has curated 19 content marketing ideas, drawing...
Tips For Publishing Effective Social Media Content
Most business owners understand the importance of posting to social media on a regular basis. But that doesn’t mean that all content is equally powerful. There is a big difference between posts that inspire new customers and reach new audiences and posts that are only...
Power Words That Will Improve Your Marketing Copy [Infographic]
In the constantly changing world of marketing, finding the perfect words is an evolving challenge. In today's digital age, where capturing and keeping your audience's attention is increasingly important, the words you choose can make all the difference. While terms...
X Versus Threads
In the battle of social media platforms, many internet users have found themselves choosing between X, the platform formerly known as Twitter, and Threads, Meta’s answer. X has been in existence far longer, which makes it the more popular option, currently. But...
Everything You Need to Know About Twitter Changing to X
As Twitter becomes X, it’s bye-bye birdie and hello random letter. While changing names seemed sudden to many users, Elon Musk has long been vocal about using his platform to shake things up and his desire to create a super app that acts as a one-stop-shop of internet...
Meta Lead Generation Ad Tips [Infographic]
As the social media and digital marketing landscape continues to evolve, experts are always looking for innovative ways to improve lead generation. Meta continues to be a focal point for marketers, offering a diverse range of tools to reach their target audience....
Can AI Create Social Media Content?
Artificial intelligence (AI) is becoming more advanced by the day, as evidenced by the growing number of virtual assistants and interactive tools such as the famed ChatGPT. If you’ve been paying attention to the increasing chatter about AI and all its applications,...
The New Facebook Ads Manager Guide [Infographic]
Amidst recent platform changes and updates, it's crucial for businesses to stay focused on running effective ads and reaching their target audience across the web. Rather than getting caught up in the latest trends, understanding where your specific audience is most...
What You Should Know About Reddit Ads
While Facebook and Instagram might hog the social media spotlight, Reddit allows companies a chance to access untapped resources. With over 53 million active daily users, it offers plenty of fresh customers, especially if your product is geared toward people in the...
User-Generated Content Versus Influencer Marketing
Influencer marketing is a hot-button issue in the marketing world, with an influencer seemingly lurking in every corner of the web, telling consumers to try this or do that. But influencers don’t pack as much punch as you might think. According to research, only 12%...
What You Need to Know About the Google Ads Transparency Policy
Beginning in July, Google will introduce a new policy aimed at conveying more information to users about their advertising. This Ads transparency policy makes use of ad disclosures and the Ads Transparency Center to inform users about key components of any given ad on...
How to Reach Your Audience At Every Stage of the Buyer’s Journey [Infographic]
In the world of digital marketing, understanding the buyer's journey is paramount to success. Whether you're a seasoned marketer or just getting started, making sense of the stages that customers go through on their purchasing path is crucial for any effective...
A Primer on Instagram Ad Units
When it comes to online commerce, Instagram is a major player. In fact, 35% of the platform’s users will make a purchase through the app at some point in 2023. This makes it a marketing must-do for small businesses. So, how do you make sure your Instagram presence...
How to Ensure Your Marketing Message Lands Perfectly Every Time [Infographic]
Crafting a message that truly resonates with your audience can be tricky, but with the right approach, it's possible to ensure your message lands perfectly every time. From surveying your community to creating a content marketing plan, there are several...
Why Bluehost is Far Superior to Other Website Hosting Sites We’ve Used
If you’re in the market for a hosting provider, there are many services to choose from. Bluehost, with its bells, whistles, and benefits, is the go-to choice of many companies. So, what makes this service superior? Affordability and Practicality Bluehost plans...
Tips for Creating Eye-Catching Social Media Graphics [Infographic]
Social media has become essential for any digital marketing strategy, and business owners and marketers are constantly trying to create compelling graphics to stand out in a sea of digital noise. Designing graphics that grab attention is not always easy, but...
What to Look For In An LMS For Your Online Course
Thinking about launching an online course? Educational resources serve many purposes, and can be an excellent part of your strategy to grow your brand. For starters, online courses are often great for lead generation and establishing your company as an authority...
5 Ways to Increase Social Media Engagement [Infographic]
Struggling for engagements on your social media content? You're not alone. Social media is a crowded space, and it can be challenging to stand out among the endless competition. Fortunately, there are some proven strategies you can use to increase your...
The Keys to Accessible Social Media Content
Social media is a vital part of any marketing plan, but not all pics, memes, and updates are equally accessible to your target audience. In fact, some Facebook and Instagram posts are so out of touch that your channels end up being anti-social rather than the life of...
Social Media Hacks to Make Your Content Stand Out [Infographic]
Looking for ways to elevate your content? You've come to the right place! Social media engagement is a key metric for any business or brand that uses digital marketing to connect with their audience. It's a measure of how well your content is resonating with your...
Tips For Repurposing Videos For Different Social Channels
Video is an important component of your social media strategy, but it’s also time-consuming and often expensive to create. If you’re looking for ways to save time and energy for your team or reduce your outsourcing budget, repurposing videos is a skill that you’ll...
How to Use User-Generated Content Effectively
User-generated content (UGC) is exactly what it sounds like: it’s content generated by consumers who use your product or service. This content can take many forms, including images, podcasts, testimonials, videos, and reviews. UGC is so important because it’s...
A Small Business Guide to Social Media Marketing [Infographic]
Interested in diving into the world of social media marketing? Social media is constantly evolving, so whether you're new to the game or hoping to refresh your strategy, there's no time like the present to learn the basics. When crafted thoughtfully, a successful...
How to Use a Press Release in Marketing
A press release can be a powerful marketing tool when used correctly, but writing an effective one takes some finesse and willingness to embrace the idea that less is more. Here’s how to make sure yours will make an impact: What is a Press Release? A press release is...
Amazon Sponsored Brands Video Ads
Amazon’s Sponsored Brands offer businesses a chance to market more effectively through customized, cost-per-click ads. By giving you control of your logo, story, and inventory, you can focus on all elements of your brand, showcasing your products the exact way you...
Leveraging Psychology in Marketing [Infographic]
As you develop your branding strategy, it's smart to consider marketing psychology and understand how certain tactics can impact your customers'...
What You Need To Know About YouTube Handles
A handle can be many things. A way to open a door. A way to manage a situation. A bottle of liquor. When it comes to YouTube, a handle is a way for...
TikTok Shares Insights into Brand Live Streaming [Infographic]
We've spoken before about the marketing impact of immersive experiences like live streaming, and the sentiment remains the same among experts: live...
Important Reasons to Choose WordPress Over Other CMS Options
When it comes to CMS options, there are a lot to choose from. But sometimes going with a tried-and-true favorite is the best choice. In fact, there...
The Coalition for Better Ads and Google Ads: Updated Policy Info
Most internet users experience frustration with advertisements; being able to press the “skip ad” button is one of the simple pleasures in life....
TikTok Voted ‘Most Innovative’ Ad Platform [Infographic]
With over 1 billion people now using TikTok monthly, it's no surprise that a recent survey by Kantar found that the platform has garnered a great...
What You Should Know Before Reaching Out to Social Media Influencers
According to statistics, there may be as many as 37 million social media influencers on the planet. The business, unsurprisingly, is booming. But...
Social Media KPIs You Should Be Tracking [Infographic]
If your business is active on social media, one of the most impactful things you can do is monitor analytics. After all, you expect to see results...
What Makes a Great Google Business Profile?
A Google Business Profile gives you the chance to control how your local business appears online, particularly across Google Maps and the Google...
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